CHRISTINA, YEMIMA (2025) PENGARUH FILM PERAYAAN MATI RASA TERHADAP PERSEPSI MAHASISWA PADA ISU KESEHATAN MENTAL DI LINGKUNGAN KAMPUS (Survei Pada Mahasiswa Fikom 2022 Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study stems from the high incidence of mental health problems among Indonesian adolescents and young adults, with Riskesdas data showing a significant increase in the prevalence of emotional mental disorders. Students often experience academic pressure and family burdens that lead to depression or “numbness,” but are hindered by social stigma on campus. The main issue of this study is the extent to which films, as a mass communication medium, can intervene and change students' perceptions of this issue. The purpose of this study is to measure the effect of the film Perayaan Mati Rasa (Celebration of Numbness) on the perceptions of 2022 FIKOM Mercu Buana University students regarding mental health. Using the Stimulus-OrganismResponse (S-O-R) theory, the film is positioned as a stimulus to trigger cognitive, affective, and conative changes in respondents. The research method is quantitative with a survey technique involving 81 respondents selected through probability sampling. The normality test results showed that the data was not normally distributed, so Spearman's Rho correlation test was used. A strong positive relationship was found between the film variable and student perceptions, with a correlation coefficient of 0.530 and a significance of 0.001. The coefficient of determination test showed that this film contributed 28.09% to the formation of student perceptions. The conclusion of the study proves that the film Perayaan Mati Rasa has an effect on increasing students' understanding, empathy, and readiness to support mental health issues on campus. This confirms that audiovisual media has a strong influence as a social education tool for deconstructing stigma. These findings are expected to be a reference for educational institutions in utilizing films as a means of mental health campaigns. Keywords: Film Perayaan Mati Rasa, Audiovisual Media, Student Perceptions, Mental Health Issues, Stimulus-Organism-Response. Penelitian ini berangkat dari tingginya masalah kesehatan mental di kalangan remaja dan dewasa muda Indonesia, di mana data Riskesdas menunjukkan peningkatan prevalensi gangguan mental emosional yang signifikan. Mahasiswa sering kali mengalami tekanan akademik dan beban keluarga yang berujung pada kondisi depresi atau "mati rasa," namun terhambat oleh stigma sosial di kampus. Masalah utama penelitian ini adalah sejauh mana film sebagai media komunikasi massa mampu mengintervensi dan mengubah persepsi mahasiswa terhadap isu tersebut. Tujuan penelitian adalah mengukur pengaruh film Perayaan Mati Rasa terhadap persepsi mahasiswa FIKOM Universitas Mercu Buana 2022 mengenai kesehatan mental. Menggunakan teori Stimulus-Organism-Response (S-O-R), film diposisikan sebagai stimulus untuk memicu perubahan kognitif, afektif, dan konatif responden. Metode penelitian adalah kuantitatif dengan teknik survei terhadap 81 responden yang dipilih melalui teknik probability sampling. Hasil uji normalitas menunjukkan data berdistribusi tidak normal, sehingga digunakan uji korelasi Spearman’s Rho. Ditemukan hubungan positif yang kuat antara variabel film dengan persepsi mahasiswa dengan koefisien korelasi sebesar 0,530 dan signifikansi 0,001. Uji koefisien determinasi menunjukkan film ini memberikan kontribusi pengaruh sebesar 28,09% terhadap pembentukan persepsi mahasiswa. Kesimpulan penelitian membuktikan film Perayaan Mati Rasa berpengaruh dalam meningkatkan pemahaman, empati, dan kesiapan mahasiswa untuk mendukung isu kesehatan mental di kampus. Hal ini mengonfirmasi bahwa media audiovisual memiliki pengaruh kuat sebagai alat edukasi sosial untuk mendekonstruksi stigma. Temuan ini diharapkan menjadi referensi bagi institusi pendidikan dalam memanfaatkan film sebagai sarana kampanye kesehatan mental. Kata Kunci: Film Perayaan Mati Rasa, Media Audiovisual, Persepsi Mahasiswa, Isu Kesehatan Mental, Stimulus-Organisme-Respon.
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