PENGARUH CELEBRITY ENDORSEMENT DAN BRAND AWARENESS TERHADAP PURCHASE INTENSION PADA PRODUK KOPI GOOD DAY DI KOTA DEPOK

BIDELLIA, DAR DINGIE (2015) PENGARUH CELEBRITY ENDORSEMENT DAN BRAND AWARENESS TERHADAP PURCHASE INTENSION PADA PRODUK KOPI GOOD DAY DI KOTA DEPOK. S1 thesis, Universitas Mercu Buana Jakarta.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 15 270
NIM/NIDN Creators: 43113110202
Uncontrolled Keywords: Kopi, kopi Good Day, artis, iklan, Celebrity Endorsement, Brand Awareness, Purchase Intension.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 130 Paranormals/Paranormal > 133 Parapsychology and Occultism/Parapsikologi dan Ilmu Ghaib > 133.3 Divinatory Arts/Kepercayaan Kepada Tahayul > 133.32 Fortune-Telling by Crystals and Stones; Dowsing; Fortune-Telling by Cards, Tea Leaves and Coffee Grounds, Oracles and Sibyls/Mencari Peruntungan Lewat Kristal dan Batu; Pencelupan; Mencari Peruntungan Lewat Kartu, Daun Teh and Kopi, Oracle and Siby
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 29 Aug 2015 13:08
Last Modified: 23 May 2026 03:37
URI: http://repository.mercubuana.ac.id/id/eprint/9970

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