PERANCANGAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DEVA FASHION

FITRI, KESHA SANIA (2025) PERANCANGAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DEVA FASHION. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This social media design project aims to strengthen Deva Fashion’s brand identity and expand its digital presence. Lacking consistent promotion on social platforms, the brand requires a visual strategy that appeals to urban young women. The methodology includes audience analysis, development of a clean minimalist visual concept, content creation for Instagram and TikTok, and supporting media such as catalogs and merchandise. Designs focus on product benefits, customer testimonials, and style inspiration, presented in an aesthetic and informative format. Results show the visual approach effectively communicates the brand message. Most respondents found the design appealing, focused, and trendy. Suggestions like adding more product detail were noted for future improvement. Overall, the project successfully enhances Deva Fashion’s professional image online. Keywords: digital promotion, social media, local fashion, clean minimalism, Deva Fashion Perancangan media sosial sebagai sarana promosi Deva Fashion bertujuan untuk membangun identitas visual yang kuat dan meningkatkan jangkauan pasar secara digital. Deva Fashion belum memiliki strategi promosi yang konsisten di media sosial, sehingga diperlukan pendekatan visual yang mampu menarik perhatian audiens perempuan muda urban. Metodologi yang digunakan meliputi analisis audiens, pengembangan konsep visual bergaya clean minimalism, dan pembuatan konten untuk Instagram dan TikTok, serta media pendukung seperti katalog dan merchandise. Desain disusun secara estetik dan informatif, dengan fokus pada kelebihan produk, testimoni pelanggan, dan inspirasi gaya berpakaian. Hasil karya menunjukkan bahwa pendekatan visual ini efektif dalam menyampaikan pesan brand. Mayoritas responden menilai desain menarik, fokus, dan sesuai tren. Beberapa saran seperti penambahan informasi detail produk dijadikan masukan pengembangan. Secara keseluruhan, perancangan ini berhasil meningkatkan citra profesional Deva Fashion di media sosial. Kata Kunci: promosi digital, media sosial, fashion lokal, clean minimalism, Deva Fashion

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 113
NIM/NIDN Creators:	42321010063
Uncontrolled Keywords:	promosi digital, media sosial, fashion lokal, clean minimalism, Deva Fashion
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 646 Sewing Materials and Equipment, Clothing, Management of Personal and Family Life/Mesin Jahit dan Perlengkapan Menjahit, Pakaian, Management Pribadi dan Keluarga > 646.3 Clothing/Pakaian, Tata Busana, Mode Busana, Fashion 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 808 Rhetoricand Collections of Literary/Retorik, Retorika dan Kumpulan Karya Sastra > 808.5 Rhetoric of Speech/Retorik Pidato > 808.54 Recitation/Gaya Membaca > 808.543 Storytelling/Mendongeng
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	18 Oct 2025 08:01
Last Modified:	18 Oct 2025 08:01
URI:	http://repository.mercubuana.ac.id/id/eprint/99456

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