JULIANTO, ALDINO (2022) PENGELOLAAN PROGRAM FESTIVAL LITERASI DI TAMAN BACA PONDOK SOGA PERIODE BULAN JULI - DESEMBER 2021. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Writing and reading are the basic foundations of literacy. The development of literacy is important to note, because literacy is an initial skill that must be possessed by everyone to live life in the future. Literacy is very meaningful for students because literacy skills will affect their learning success and their lives. Public Relations is defined as a management function that helps to achieve organizational goals, defines philosophy, and facilitates organizational change.practitioners Public Relations communicate with all internal and external publics to develop a positive relationship and create a consistency between organizational goals and public expectations, where public relations develops, implements, and evaluates organizational programs to promote the exchange of influence among elements. the main elements of the organization with the public. The TAPN program "Literacy Festival" with the sub theme "Management of the Literacy Festival Program at Pondok Soga Reading Park for the July-December 2021 Period" was held face-to-face. This activity is specifically aimed at the children of Taman Baca Pondok Soga and aims to train and develop the abilities of Taman Baca children in literacy knowledge. Keywords: Program Management, Literacy Festival, Taman Baca Pondok Soga, Mentoring, Public Relations. Menulis dan membaca merupakan landasan dasar dari literasi. Perkembangan literasi menjadi penting untuk diperhatikan, karena literasi merupakan keterampilan awal yang wajib dimiliki oleh setiap orang untuk menjalani kehidupan di masa depan. Literasi sangat berarti bagi siswa karena kemampuan lterasi akan mempengaruhi terhadap keberhasilan belajar mereka serta kehidupannya. Public Relations didefinisikan sebagai suatu fungsi manajemen yang membantu untuk meraih tujuan organisasional, mendefinisikan filosofi, dan memfasilitasi perubahan organisasional. Praktisi Public Relations berkomunikasi dengan seluruh internal dan eksternal public untuk mengembangkan suatu hubungan positif dan menciptakan suatu konsistensi di antara tujuan-tujuan organisasional dan harapan publik, dimana public relations mengembangkan, melaksanakan, dan mengevaluasi program-program organisasional untuk memajukan pertukaran pengaruh di antara unsur-unsur pokok organisasi dengan public. Program TAPN “Festival Literasi” dengan sub tema “Pengelolaan Program Festival Literasi Di Taman Baca Pondok Soga Periode Juli-Desember 2021” ini diselenggarakan secara tatap muka. Kegiatan ini ditujukan khusus kepada anak-anak Taman Baca Pondok Soga dan bertujuan untuk melatih dan mengembangkan kemampuan anak-anak Taman Baca dalam pengetahuan literasi. Kata Kunci : Pengelolaan Program, Festival Literasi, Taman Baca Pondok Soga, Pendampingan, Public Relations.
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