PERANCANGAN ULANG VISUAL IDENTITY 426 DENIM&CO.

PUTRA, MUHAMMAD RANGGA AULIA SYAH (2025) PERANCANGAN ULANG VISUAL IDENTITY 426 DENIM&CO. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The redesign of the 426DENIM&CO. brand visual identity was carried out in response to the incompatibility between the brand's core values such as comfort, simplicity, and strength, and the visual elements currently in use. 426DENIM&CO. is a local denim brand targeting the youth market, especially in tropical regions such as Greater Jakarta. In its design, the Design Thinking method is used with the stages of empathize, define, ideate, prototype, and test. The design results include a new logo with modern sans-serif typography, the choice of navy blue and red as the main elements, as well as visual communication media such as social media, patches, and the Graphic Standard Manual. It is hoped that this design will be able to increase attractiveness, visual consistency, and strengthen the brand's position in the local denim market. Keywords: visual branding, brand identity, local denim, logo design, rebranding, design thinking Perancangan ulang identitas visual merek 426DENIM&CO. dilakukan sebagai respons terhadap ketidaksesuaian antara nilai-nilai inti merek seperti kenyamanan, kesederhanaan, dan kekuatan, dengan elemen visual yang saat ini digunakan. 426DENIM&CO. merupakan merek denim lokal yang menargetkan pasar anak muda, terutama di wilayah tropis seperti Jabodetabek. Dalam perancangannya, metode Design Thinking digunakan dengan tahapan empathize, define, ideate, prototype, dan test. Hasil perancangan mencakup logo baru dengan tipografi sans-serif modern, pemilihan warna biru navy dan merah sebagai elemen utama, serta media komunikasi visual seperti media sosial, patch, dan Graphic Standard Manual. Diharapkan perancangan ini mampu meningkatkan daya tarik, konsistensi visual, dan memperkuat posisi merek di pasar denim lokal. Kata Kunci: visual branding, identitas merek, denim lokal, desain logo, rebranding, design thinking

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 102
NIM/NIDN Creators:	42321010044
Uncontrolled Keywords:	visual branding, identitas merek, denim lokal, desain logo, rebranding, design thinking
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.6 Communication Psychology/Psikologi Komunikasi > 153.69 Nonverbal Communication/Komunikasi Nonverbal 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.2 Individual Psychology, Characters/Psikologi Individual, Karakter > 155.23 Traits and Determinants of Character and Personality/Ciri dan Faktor Penentu Karakter dan Kepribadian 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.4 Pure and Applied Design and Decoration/Desain Dekorasi Murni dan Terapan
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	15 Oct 2025 04:39
Last Modified:	15 Oct 2025 04:39
URI:	http://repository.mercubuana.ac.id/id/eprint/99302

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