PERANCANGAN KONTEN KAMPANYE MEDIA SOSIAL INSTAGRAM SEBAGAI PENCEGAHAN KANKER ANAK

FATHURRAHMAN, KAUTSAR (2025) PERANCANGAN KONTEN KAMPANYE MEDIA SOSIAL INSTAGRAM SEBAGAI PENCEGAHAN KANKER ANAK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This project aims to develop a visual content strategy for the social campaign “Hope for Little Heroes” as an educational medium for childhood cancer prevention through Instagram. The design was driven by the high rate of childhood cancer cases in Indonesia and the lack of visually engaging and accessible educational media for young parents. The campaign was created to deliver health information that is simple, appealing, and easy to understand, helping raise awareness among parents about the importance of early detection and healthy habits for children. The design methodology applies the AISAS model (Attention, Interest, Search, Action, Share) as a digital communication approach, ensuring that the campaign not only attracts attention but also encourages interaction and audience participation. The visual strategy incorporates child-friendly flat illustrations, a bright and optimistic color palette, and clean, legible sans-serif typography. The design outcomes include Instagram carousels, interactive stories, motivational quotes, and supporting merchandise such as t-shirts, stickers, pins, and tumblers. Keywords: Visual Communication Design, Social Campaign, Instagram, Childhood Cancer Prevention, Content Strategy Perancangan ini bertujuan untuk menciptakan strategi konten visual kampanye sosial “Hope for Little Heroes” sebagai media edukasi pencegahan kanker anak melalui platform Instagram. Perancangan dilatarbelakangi tingginya kasus kanker anak di Indonesia serta kurangnya media edukasi visual yang komunikatif dan ramah untuk orang tua muda. Kampanye ini hadir untuk memberikan informasi kesehatan yang mudah dipahami, ringan, dan menarik, sehingga dapat mendorong kesadaran orang tua terhadap pentingnya deteksi dini dan pembentukan pola hidup sehat sejak usia dini. Metodologi perancangan menggunakan pendekatan AISAS (Attention, Interest, Search, Action, Share) sebagai strategi komunikasi digital agar pesan tidak hanya menarik perhatian, tetapi juga mampu mendorong interaksi dan partisipasi audiens. Strategi visual dirancang menggunakan ilustrasi bergaya flat yang ramah anak, palet warna cerah dan optimis, serta tipografi sans-serif yang bersih dan mudah dibaca. Karya desain yang dihasilkan meliputi konten carousel Instagram, story interaktif, kutipan motivasi, serta media pendukung berupa merchandise seperti kaos, stiker, pin, dan tumbler. Kata Kunci: Desain Komunikasi Visual, Kampanye Sosial, Instagram, Pencegahan Kanker Anak, Strategi Konten.

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 099
NIM/NIDN Creators:	42321010011
Uncontrolled Keywords:	Desain Komunikasi Visual, Kampanye Sosial, Instagram, Pencegahan Kanker Anak, Strategi Konten.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 110 Metaphysics/Metafisika > 111 Ontology/Hakekat, Kebenaran, Eksistensi > 111.8 Classical Properties of Being/Sifat Klasik > 111.85 Aesthetics/Estetika 100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 128 Humankind/Filsafat Kehidupan Manusia > 128.3 Attributes and Faculties/Atribut dan Fakultas > 128.37 Emotion/Emosi 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 808 Rhetoricand Collections of Literary/Retorik, Retorika dan Kumpulan Karya Sastra > 808.5 Rhetoric of Speech/Retorik Pidato > 808.54 Recitation/Gaya Membaca > 808.543 Storytelling/Mendongeng
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	10 Oct 2025 08:22
Last Modified:	10 Oct 2025 08:22
URI:	http://repository.mercubuana.ac.id/id/eprint/99016

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