PENGARUH PUBLIKASI REFERENSI WISATA MELALUI MEDIA SOSIAL TERHADAP KESADARAN WISATA BAGI GENERASI MILENIAL DAN GEN Z DI JAKARTA BARAT

OLYVIA, AMANDA (2025) PENGARUH PUBLIKASI REFERENSI WISATA MELALUI MEDIA SOSIAL TERHADAP KESADARAN WISATA BAGI GENERASI MILENIAL DAN GEN Z DI JAKARTA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 01 COVER.pdf Download (371kB) | Preview
	Text (BAB I) 02 BAB 1.pdf Restricted to Registered users only Download (127kB)
	Text (BAB II) 03 BAB 2.pdf Restricted to Registered users only Download (296kB)
	Text (BAB III) 04 BAB 3.pdf Restricted to Registered users only Download (256kB)
	Text (BAB IV) 05 BAB 4.pdf Restricted to Registered users only Download (298kB)
	Text (BAB V) 06 BAB 5.pdf Restricted to Registered users only Download (31kB)
	Text (DAFTAR PUSTAKA) 07 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (164kB)
	Text (LAMPIRAN) 08 LAMPIRAN.pdf Restricted to Registered users only Download (710kB)

Abstract

This study aims to determine the influence of tourism reference publication through social media on tourism awareness among Millennials and Gen Z in West Jakarta. The independent variable in this research is tourism reference publication, while the dependent variable is tourism awareness. The research employed a quantitative approach with a total sample of 100 respondents selected using purposive sampling. Data were analyzed using a simple linear regression method. The results indicate that tourism reference publication has a positive and significant effect on tourism awareness among the younger generation, although the influence is relatively weak. The regression model explains 10.9% of the variance in tourism awareness, while the remaining 89.1% is influenced by other factors outside this model. The t-test results confirm that the effect of tourism reference publication is statistically significant, indicating that publication serves as one of the important factors in shaping tourism awareness among Millennials and Gen Z. In conclusion, tourism reference publication through social media contributes to increasing tourism awareness but is not the main determining factor. Therefore, other more comprehensive strategies are required to further enhance tourism awareness among the younger generation. Keywords : Tourism publication, social media, tourism awareness, Millennials, Gen Z Penelitian ini bertujuan untuk mengetahui pengaruh publikasi referensi wisata melalui media sosial terhadap kesadaran wisata pada generasi Milenial dan Gen Z di Jakarta Barat. Variabel independen dalam penelitian ini adalah publikasi referensi wisata, sedangkan variabel dependen adalah kesadaran wisata. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 100 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan metode regresi linier sederhana. Hasil penelitian menunjukkan bahwa publikasi referensi wisata berpengaruh positif dan signifikan terhadap kesadaran wisata generasi muda, meskipun pengaruhnya tergolong lemah. Model regresi mampu menjelaskan sebesar 10,9% variasi kesadaran wisata, sementara sisanya sebesar 89,1% dipengaruhi oleh faktor lain di luar model penelitian ini. Uji t membuktikan bahwa pengaruh publikasi referensi wisata signifikan secara statistik, sehingga publikasi dapat dianggap sebagai salah satu faktor penting dalam membentuk kesadaran wisata generasi Milenial dan Gen Z. Hasil penelitian menunjukkan, publikasi referensi wisata melalui media sosial dapat berkontribusi terhadap peningkatan kesadaran wisata, namun bukan merupakan faktor utama. Oleh karena itu, diperlukan strategi lain yang lebih komprehensif untuk mendorong peningkatan kesadaran wisata pada generasi muda. Kata Kunci: Publikasi Wisata, Media Sosial, Kesadaran Wisata, Generasi Milenial, Gen Z

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 25 176
NIM/NIDN Creators:	44221010110
Uncontrolled Keywords:	Publikasi Wisata, Media Sosial, Kesadaran Wisata, Generasi Milenial, Gen Z
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.5 Publishing/Penerbitan > 070.57 Kinds of Publications/Jenis-jenis Publikasi > 070.579 Specific Kinds of Publication/Jenis Publikasi Tertentu 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	khalimah
Date Deposited:	02 Oct 2025 03:10
Last Modified:	02 Oct 2025 03:10
URI:	http://repository.mercubuana.ac.id/id/eprint/98682

Actions (login required)

View Item