PERANCANGAN ARTWORK DAN PROMOSI ALBUM MUSIK BAND HALUNAN "RODA EMPAT"

AKBAR, LEONY SHABRYNA (2025) PERANCANGAN ARTWORK DAN PROMOSI ALBUM MUSIK BAND HALUNAN "RODA EMPAT". S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Visuals in the music industry play a vital role as tools of communication and promotion, especially in building a band's identity and character. Halunan, a pop band from Indonesia, has released several singles with strong and narrative-driven visual styles. Based on the visual analysis of their previous single artworks, this design project aims to create the album cover for Roda Empat, along with supporting promotional media such as t-shirts, tickets, stickers, keychains, and guitar picks. The design process was carried out using a design thinking approach, exploration of digital illustration styles, and the selection of visual elements consistent with Halunan's cheerful and energetic character. The final design outcomes demonstrate how visual design can enhance the appeal of music, clarify the band's positioning, and build an emotional connection with the audience. Keywords: Visual Design, Album Cover Design, Music Promotion, Halunan Band, Visual Identity. Visual dalam industri musik berperan penting sebagai alat komunikasi dan promosi, khususnya dalam membangun identitas dan karakter sebuah band. Halunan, band pop asal Indonesia, telah memiliki beberapa single dengan karakter visual yang kuat dan naratif. Berdasarkan hasil analisis visual pada artwork single sebelumnya, perancangan ini bertujuan untuk merancang visual sampul album Roda Empat serta media promosi pendukung seperti kaos, tiket, stiker, gantungan kunci, dan pick gitar. Proses perancangan dilakukan melalui pendekatan design thinking, eksplorasi gaya ilustrasi digital, serta pemilihan elemen visual yang konsisten dengan karakter Halunan — ceria dan energic Hasil akhir perancangan menunjukkan bagaimana desain visual mampu memperkuat daya tarik musik, memperjelas positioning band, serta membentuk hubungan emosional dengan audiens. Keywords: Desain Visual, Perancangan Sampul Album, Promosi Musik, Band Halunan, Identitas Visual.

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 091
NIM/NIDN Creators:	42321010002
Uncontrolled Keywords:	Desain Visual, Perancangan Sampul Album, Promosi Musik, Band Halunan, Identitas Visual.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.6 Calligraphy, Heraldic Design, Illumination/Kaligrafi, Penerangan > 745.66 Heraldic Design/Desain Heraldic
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	30 Sep 2025 07:26
Last Modified:	30 Sep 2025 07:26
URI:	http://repository.mercubuana.ac.id/id/eprint/98611

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