THE INFLUENCE OF USER INTERFACE, USER EXPERIANCE AND DIGITAL MARKETING TOWARD PURCHASE INTENTION (STUDY IN SEJASA.COM)

BALTASZAR, ELDAD (2020) THE INFLUENCE OF USER INTERFACE, USER EXPERIANCE AND DIGITAL MARKETING TOWARD PURCHASE INTENTION (STUDY IN SEJASA.COM). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the Effect of User Interface, User Experience and Digital Marketing on Purchase Intention (Study at Sejasa.com). The population in this study was 877 users in Senopati, so the percentage of benefits used was 10% and the results of calculations could have been rounded up to 100 users to achieve the suitability of the study. The sampling method uses Convenience Sampling. Data collection methods using survey methods, with the research instrument is a questionnaire. Measurement of variables is done by Likert Scale. The instrument validity testing is done by correlating the scores on each item with the total score of the respondents' answers. Analysis of the data used is statistical analysis in the form of PLS (Partial Least Square). Research shows that the User Interface (UI) has a negative but significant effect on Purchase Intention, User Experience (UX) has a positive and significant effect on Purchase Intention, and Digital marketing has a positive but not significant effect on Purchase Intention. Keywords : User Interface, User Experience, Digital Marketing, Purchase Intention, Sejasa.com Penelitian ini bertujuan untuk menganalisis Pengaruh Antarmuka Pengguna, Pengalaman Pengguna dan Pemasaran Digital terhadap Niat Beli (Studi di Sejasa.com). Populasi dalam penelitian ini adalah 877 pengguna di Senopati, sehingga persentase tunjangan yang digunakan adalah 10% dan hasil perhitungan dapat telah bulatkan mejadi 100 pengguna untuk mencapai kesesuaian penelitian . Metode penarikan sampel menggunakan Convenience Sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Pengukuran variabel dilakukan dengan Skala Likert. Pengujian Validitas Instrumen dilakukan dengan mengkorelasikan skor pada tiap-tiap butir pernyataan dengan skor total jawaban responden. Analisis data yang digunakan adalah analisis statistik dalam bentuk PLS (Partial Least Square). Penelitian membuktikan bahwa User Interface (UI) berpengaruh negtif tetapi signifikan terhadap Purchase Intention, User Experience (UX) berpengaruh positif dan signifikan terhadap Purchase Intention, dan Digital marketing Berpengaruh positif tetapi tidak signifikan terhadap Purchase Intention. Kata Kunci : Antarmuka Pengguna, Pengalaman Pengguna dan Pemasaran Digital, Niat Beli, Sejasa.com

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 264
NIM/NIDN Creators:	43115010386
Uncontrolled Keywords:	Antarmuka Pengguna, Pengalaman Pengguna dan Pemasaran Digital, Niat Beli, Sejasa.com
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.61 Interfacing and Communications for Specific Types of Electronic Computers/Antarmuka dan Komunikasi untuk Jenis Komputer Elektronik Tertentu 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	27 Aug 2025 02:59
Last Modified:	27 Aug 2025 02:59
URI:	http://repository.mercubuana.ac.id/id/eprint/97143

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