PERANCANGAN IDENTITAS VISUAL MEDIA BRANDING UMKM CIMOL DAN STICK KENTANG AS-SALAAM

TIRTADJAYA, SHEANNE (2025) PERANCANGAN IDENTITAS VISUAL MEDIA BRANDING UMKM CIMOL DAN STICK KENTANG AS-SALAAM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This final project aims to develop a strong and communicative visual identity for the UMKM (micro, small, and medium enterprise) Cimol dan Stick Kentang As-Salaam, targeting children and teenagers aged 10–20 years in the Ciledug area. The design process applies the Design Thinking method, which includes research, problem definition, ideation, prototyping, and the implementation of visual outputs. The resulting design consists of main media that represent the brand and supporting media to enhance promotional and communication strategies. The visual identity is created to deliver a message aligned with the character of the target audience and to strengthen the UMKM's competitiveness in an increasingly saturated market. Keywords: Visual Identity, UMKM, Branding, Mascot Perancangan tugas akhir ini bertujuan untuk membangun identitas visual yang kuat dan komunikatif bagi UMKM Cimol dan Stick Kentang AsSalaam, dengan target utama anak-anak hingga remaja usia 10–20 tahun di wilayah Ciledug. Proses perancangan dilakukan menggunakan metode Design Thinking, yang terdiri dari tahapan riset, perumusan masalah, pengembangan ide, pembuatan prototipe, hingga implementasi karya desain. Karya yang dirancang mencakup media utama sebagai representasi brand dan media pendukung yang berfungsi untuk mendukung strategi komunikasi dan promosi. Identitas visual ini disusun untuk menyampaikan pesan yang sesuai dengan karakter target audiens dan memperkuat daya saing UMKM di tengah persaingan pasar yang semakin kompetitif. Kata Kunci: Identitas Visual, UMKM, Branding, Maskot

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 073
NIM/NIDN Creators:	42321010047
Uncontrolled Keywords:	Identitas Visual, UMKM, Branding, Maskot
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 808 Rhetoricand Collections of Literary/Retorik, Retorika dan Kumpulan Karya Sastra > 808.5 Rhetoric of Speech/Retorik Pidato > 808.54 Recitation/Gaya Membaca > 808.543 Storytelling/Mendongeng
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	27 Aug 2025 01:35
Last Modified:	27 Aug 2025 01:35
URI:	http://repository.mercubuana.ac.id/id/eprint/97128

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