QOTRUNNADA, NAJMA AULIA (2025) "PERANCANGAN IDENTITAS VISUAL MANDIRI KIDS PRESCHOOL". S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Education plays a significant role in shaping the future of a nation, particularly in the early stages of a child's education, such as in Kindergarten (TK). The visual identity of an educational institution, including elements such as its logo, color scheme, and overall design, profoundly influences the first impression formed by parents and the community. This research aims to analyze and assess how the visual identity of Mandiri Kids Preschool can be updated to better reflect the institution's values and mission, align with current trends, and create a more positive and professional image in the eyes of parents and the community. The design process utilizes the Design Thinking method, which encompasses the stages of Empathize, Define, Ideate, Prototype, and Test, while also applying the updated visual identity across various relevant media to enhance the institution's image. Keyword: Kindergarten, Mandiri Kids Preschool, Visual Identity Pendidikan memiliki peran penting dalam membentuk masa depan suatu bangsa terutama Taman Kanak-Kanak (TK), karena tahap awal pendidikan anak. Identitas visual suatu lembaga pendidikan, seperti logo, warna, dan desain keseluruhan, mempengaruhi kesan pertama orang tua dan masyarakat. Penelitian ini bertujuan untuk menganalisis dan mengevaluasi bagaimana identitas visual Mandiri Kids Preschool dapat diperbarui agar lebih mencerminkan nilai dan visi misi lembaga, mengikuti perkembangan zaman, serta menciptakan kesan yang lebih positif dan profesional di mata orang tua dan masyarakat. Proses perancangan ini menggunakan metode Design Thinking yang terdiri dari tahapan Empathize, Define, Ideate, Prototype, dan Tes, serta mengaplikasikan identitas visual tersebut pada berbagai media yang relevan untuk memperkuat citra lembaga. Kata Kunci : Taman Kanak-kanak, Mandiri Kids Preschool, Identitas visual
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