"PERANCANGAN IDENTITAS VISUAL MANDIRI KIDS PRESCHOOL"

QOTRUNNADA, NAJMA AULIA (2025) "PERANCANGAN IDENTITAS VISUAL MANDIRI KIDS PRESCHOOL". S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Education plays a significant role in shaping the future of a nation, particularly in the early stages of a child's education, such as in Kindergarten (TK). The visual identity of an educational institution, including elements such as its logo, color scheme, and overall design, profoundly influences the first impression formed by parents and the community. This research aims to analyze and assess how the visual identity of Mandiri Kids Preschool can be updated to better reflect the institution's values and mission, align with current trends, and create a more positive and professional image in the eyes of parents and the community. The design process utilizes the Design Thinking method, which encompasses the stages of Empathize, Define, Ideate, Prototype, and Test, while also applying the updated visual identity across various relevant media to enhance the institution's image. Keyword: Kindergarten, Mandiri Kids Preschool, Visual Identity Pendidikan memiliki peran penting dalam membentuk masa depan suatu bangsa terutama Taman Kanak-Kanak (TK), karena tahap awal pendidikan anak. Identitas visual suatu lembaga pendidikan, seperti logo, warna, dan desain keseluruhan, mempengaruhi kesan pertama orang tua dan masyarakat. Penelitian ini bertujuan untuk menganalisis dan mengevaluasi bagaimana identitas visual Mandiri Kids Preschool dapat diperbarui agar lebih mencerminkan nilai dan visi misi lembaga, mengikuti perkembangan zaman, serta menciptakan kesan yang lebih positif dan profesional di mata orang tua dan masyarakat. Proses perancangan ini menggunakan metode Design Thinking yang terdiri dari tahapan Empathize, Define, Ideate, Prototype, dan Tes, serta mengaplikasikan identitas visual tersebut pada berbagai media yang relevan untuk memperkuat citra lembaga. Kata Kunci : Taman Kanak-kanak, Mandiri Kids Preschool, Identitas visual

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 25 065
NIM/NIDN Creators: 42321010094
Uncontrolled Keywords: Taman Kanak-kanak, Mandiri Kids Preschool, Identitas visual
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.6 Psychology of Adults/Psikologi Dewasa > 155.64 Adults by Status, Type, Relationships/Orang Dewasa Menurut Status, Jenis, Hubungan > 155.646 Parents/Orang Tua
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 910 Geography and Travel/Geografi dan Perjalanan > 910.1-910.9 Standard Subdivisions of Geography and Travel/Subdivisi Standar dari Geografi dan Perjalanan > 910.2 Miscellany of Travel/Aneka Ragam tentang Perjalanan > 910.22 Illustrations, Models, Miniatures/Ilustrasi, Model, Miniatur
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: khalimah
Date Deposited: 25 Aug 2025 04:06
Last Modified: 25 Aug 2025 04:06
URI: http://repository.mercubuana.ac.id/id/eprint/97066

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