PENGARUH EFEKTIVITAS IKLAN DAN BRAND AWARENESS BPJS KETENAGAKERJAAN TERHADAP PENINGKATAN KEPUTUSAN PEMBELIAN BAGI PEKERJA INFORMAL

DEWI PURNAMA, RETNO INDAH (2025) PENGARUH EFEKTIVITAS IKLAN DAN BRAND AWARENESS BPJS KETENAGAKERJAAN TERHADAP PENINGKATAN KEPUTUSAN PEMBELIAN BAGI PEKERJA INFORMAL. S2 thesis, UNIVERSITAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55221120046
Uncontrolled Keywords: Efektivitas Iklan, Brand Awareness, Keputusan Pembelian, Pekerja Informal, BPJS Ketenagakerjaan.
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi)
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 380.1-380.9 Standard Subdivisions of Commerce, Communications, Transportation/Subdivisi Standar Dari Perdagangan, Komunikasi, Transportasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 08 Aug 2025 04:39
Last Modified: 08 Aug 2025 04:39
URI: http://repository.mercubuana.ac.id/id/eprint/96672

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