PENGARUH SELF-CONTROL, SOCIAL MEDIA, DAN HEDONISM TERHADAP PERILAKU IMPULSIVE BUYING PADA MERCHANDISE K-POP (STUDI PADA PENGGEMAR BANGTAN SONYEONDAN DI JAKARTA BARAT)

RAHMADHANI, HIKMAH SUCI (2025) PENGARUH SELF-CONTROL, SOCIAL MEDIA, DAN HEDONISM TERHADAP PERILAKU IMPULSIVE BUYING PADA MERCHANDISE K-POP (STUDI PADA PENGGEMAR BANGTAN SONYEONDAN DI JAKARTA BARAT). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to test and analyze the influence of Self-Control, Social Media and Hedonism on Impulsive Buying Behavior Among BTS Fans in Jakarta Barat. The population in this study were BTS fans or Kpopers with an age range of 17-29 years who had made unplanned purchases (impulse buying) on K-Pop merchandise in the Jakarta Barat area. The sample used was 170 respondents. The sampling method uses non-probability sampling with purpose sampling technique. The data collection method uses the Survey Method, with the Research Instrument being a questionnaire using google form. The data analysis method uses Partial Least Square. The results of this research show that Self-Control has a positive and significant effect on Impulsive Buying Behavior. Social Media has a positive and significant effect on Impulsive Buying Behavior. Hedonism has a positive and significant effect on Impulsive Buying Behavior. Keywords: Self-Control, Social Media, Hedonism, Impulsive Buying. Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh SelfControl, Social Media, dan Hedonism terhadap Perilaku Impulsive Buying Dikalangan Penggemar BTS di Jakarta Barat. Populasi dalam penelitian ini adalah Penggemar BTS atau Kpopers dengan rentang usia 17–29 tahun yang pernah melakukan pembelian tidak terencana (impulse buying) pada merchandise K-Pop di daerah Jakarta Barat. Sampel yang dipergunakan adalah sebanyak 170 responden. Metode penarikan sampel menggunakan non-probability sampling dengan teknik purpose sampling. Metode pengumpulan data menggunakan Metode Survey, dengan Instrumen Penelitian adalah kuesioner menggunakan google form. Metode Analisis data menggunakan Partial Least Square. Hasil dari penelitian ini menunjukkan bahwa Self-Control berpengaruh positif dan signifikan terhadap perilaku Impulsive Buying. Social Media berpengaruh positif dan signifikan terhadap perilaku Impulsive Buying. Hedonism berpengaruh positif dan signifikan terhadap perilaku Impulsive Buying. Kata Kunci: Self-Control, Social Media, Hedonism, Impulsive Buying.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 25 227
NIM/NIDN Creators: 43121010160
Uncontrolled Keywords: Self-Control, Social Media, Hedonism, Impulsive Buying.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 171 Ethical Systems/Sistem Etika > 171.4 Hedonism/Hedonisme
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 07 Aug 2025 08:36
Last Modified: 07 Aug 2025 08:36
URI: http://repository.mercubuana.ac.id/id/eprint/96661

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