RIYANI, AZMI (2025) PENGARUH FASILITAS DAN PROMOSI TERHADAP MINAT BERKUNJUNG WISATAWAN KE PULAU HARAPAN DI KEPULAUAN SERIBU YANG DIMEDIASI OLEH KUALITAS PELAYANAN. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Harapan Island is a marine tourism destination that offers natural beauty and interesting tourist attractions, providing satisfaction for tourists. This satisfaction is influenced by tourism facilities, adequate service quality, and effective promotion to attract interest in visits. This study aims to analyze the influence of tourism facilities, interest in visiting, and promotion on the interest in visiting tourists in Harapan Island. The sample used in this study consisted of 160 people, with a sampling method using non-probability and convenience sampling. Data collection was carried out through a survey with a research instrument in the form of a questionnaire, and data analysis using the partial least square method. The results of this study indicate that bootstrapping testing through the path coefficient indicates a significant relationship between facilities and service quality, with an original sample value of 1.002, T-Statistic 245.428, and P-Values 0.000. This shows that facilities have a positive and significant effect on service quality. Furthermore, the relationship between facilities and visiting interest has an original sample value of 0.789, T-Statistic 7.003, and P-Values 0.000, which means that facilities also have a positive and significant effect on visiting interest. On the other hand, the relationship between service quality and visiting interest shows an original sample value of 0.200, T-Statistic 1.757, and P-Values 0.080. Because P-Values> 0.05, service quality does not have a significant positive effect on visiting interest. In addition, the relationship between promotion and service quality has an original sample value of 0.024, T-Statistic 2.022, and P-Values 0.044, which shows that promotion has a positive and significant effect on service quality. However, the relationship between promotion and visiting interest has an original sample value of -0.004, T-Statistic 0.392, and P-Values 0.696, which indicates that promotion does not have a significant positive effect on visiting interest. Keywords: Tourism, DKI Jakarta, Harapan Island, Facilities, Service Quality, Promotion, Visit Satisfaction. Pulau Harapan merupakan destinasi wisata bahari yang menawarkan keindahan alam dan objek wisata menarik, memberikan kepuasan bagi para wisatawan. Kepuasan ini dipengaruhi oleh fasilitas wisata, kualitas pelayanan yang memadai, serta promosi yang efektif untuk menarik minat kunjungan. Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas wisata, minat berkunjung, dan promosi terhadap minat berkunjung wisatawan di Pulau Harapan. Sampel yang digunakan dalam penelitian ini terdiri dari 160 orang, dengan metode penarikan sampel menggunakan non-probability dan convenience sampling. Pengumpulan data dilakukan melalui survei dengan instrumen penelitian berupa kuesioner, dan analisis data menggunakan metode partial least square. Hasil penelitian ini menunjukkan bahwa pengujian bootstrapping melalui path coefficient mengindikasikan hubungan yang signifikan antara fasilitas dan kualitas pelayanan, dengan nilai original sample sebesar 1,002, T-Statistic 245,428, dan P-Values 0,000. Hal ini menunjukkan bahwa fasilitas berpengaruh positif dan signifikan terhadap kualitas pelayanan. Selanjutnya, hubungan antara fasilitas dan minat berkunjung memiliki nilai original sample 0,789, T-Statistic 7,003, dan P-Values 0,000, yang berarti fasilitas juga berpengaruh positif dan signifikan terhadap minat berkunjung. Di sisi lain, hubungan antara kualitas pelayanan dan minat berkunjung menunjukkan nilai original sample 0,200, T-Statistic 1,757, dan PValues 0,080. Karena P-Values > 0,05, kualitas pelayanan tidak memiliki pengaruh positif yang signifikan terhadap minat berkunjung. Selain itu, hubungan antara promosi dan kualitas pelayanan memiliki nilai original sample 0,024, TStatistic 2,022, dan P-Values 0,044, yang menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap kualitas pelayanan. Namun, hubungan antara promosi dan minat berkunjung memiliki nilai original sample -0,004, TStatistic 0,392, dan P-Values 0,696, yang menunjukkan bahwa promosi tidak berpengaruh positif yang signifikan terhadap minat berkunjung. Kata Kunci: Pariwisata, DKI Jakarta, Pulau Harapan, Fasilitas, Kualitas Pelayanan, Promosi, Minat Berkunjung.
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