PENGARUH KUALITAS PRODUK, PROMOSI, DAN HARGA TERHADAP MINAT BELI SEPATU VENTELA ( Studi Pada Konsumen Sepatu Ventela Di Tangerang Selatan Ciputat )

RASHEL, MOCHAMMAD (2025) PENGARUH KUALITAS PRODUK, PROMOSI, DAN HARGA TERHADAP MINAT BELI SEPATU VENTELA ( Studi Pada Konsumen Sepatu Ventela Di Tangerang Selatan Ciputat ). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine and analyze the effect of product quality, promotion and price on purchasing interest in Ventela shoes in Ciputat, South Tangerang. The population in this study were people in the Ciputat area, South Tangerang. The number of samples used was 180 respondents and the analysis technique used in this study was by using Partial Least Square (PLS). The results of this study indicate that the variables of product quality, promotion and price have a positive and significant effect on purchasing interest. Keywords: Product Quality, Promotion, Price and Purchase Interest. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas produk, promosi dan harga terhadap minat beli sepatu Ventela di Ciputat, Tangerang Selatan. Populasi dalam penelitian ini adalah masyarakat di daerah Ciputat , Tangerang Selatan. Jumlah sampel yang digunakan 180 responden dan Teknik analisis yang digunakan dalam penelitian ini adalah dengan mneggunakan Partial Least Square (PLS). Hasil penelitian ini menunjukan bahwa variabel kualitas produk, promosi dan harga memiliki pengaruh positif dan signifikan terhadap minat beli. Kata Kunci: Kualitas Produk, Promosi, Harga dan Minat Beli.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 25 161
NIM/NIDN Creators: 43119010178
Uncontrolled Keywords: Kualitas Produk, Promosi, Harga dan Minat Beli.
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 381 Commerce, Trade/Perdagangan > 381.1 Retail Trade/Perdagangan Ritail, Pasar
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 26 Jul 2025 07:30
Last Modified: 26 Jul 2025 07:30
URI: http://repository.mercubuana.ac.id/id/eprint/96300

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