ANALISIS RESEPSI KHALAYAK PADA CITRA SEKOLAH TINGGI ILMU PELAYARAN (STIP) DI AKUN INSTAGRAM @stip_jakarta PASCA KASUS BULLYING

KEMAL, MUHAMMAD IMAM (2025) ANALISIS RESEPSI KHALAYAK PADA CITRA SEKOLAH TINGGI ILMU PELAYARAN (STIP) DI AKUN INSTAGRAM @stip_jakarta PASCA KASUS BULLYING. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The bullying case that went viral on social media some time ago significantly impacted the image of Sekolah Tinggi Ilmu Pelayaran (STIP) Jakarta. This research analyzes audience reception of STIP's image through content uploaded on the Instagram account @stip_jakarta following the incident. This study employs a constructivism paradigm with Stuart Hall's reception analysis method. Ten informants, consisting of students and the general public who follow the @stip_jakarta account, were selected as respondents. The research provides important implications for the communication management of educational institutions, particularly in addressing image crises in the digital era. The findings can serve as a reference for developing more effective communication strategies to build and maintain a positive institutional image. Keywords: Reception Analysis, Social Media,Institutional Image,STIP, Instagram Kasus bullying yang viral di media sosial beberapa waktu lalu memberikan dampak signifikan terhadap citra Sekolah Tinggi Ilmu Pelayaran (STIP) Jakarta. Penelitian ini menganalisis resepsi khalayak terhadap citra STIP melalui konten yang diunggah di akun Instagram @stip_jakarta pasca kasus tersebut. Penelitian ini menggunakan paradigma konstruktivisme dengan metode analisis resepsi Stuart Hall. Sebanyak 10 informan yang terdiri dari mahasiswa dan masyarakat umum yang mengikuti akun @stip_jakarta dipilih sebagai responden. Penelitian ini memberikan implikasi penting bagi manajemen komunikasi institusi pendidikan, khususnya dalam menghadapi krisis citra di era digital. Hasil penelitian dapat menjadi acuan dalam menyusun strategi komunikasi yang lebih efektif untuk membangun dan mempertahankan citra positif institusi. Kata Kunci: Analisis Resepsi, Media Sosial, Citra Institusi, STIP, Instagram

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 25 135
NIM/NIDN Creators:	44221010178
Uncontrolled Keywords:	Analisis Resepsi, Media Sosial, Citra Institusi, STIP, Instagram
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.6 Communication Psychology/Psikologi Komunikasi 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.22 Kinds of Communication/Jenis-jenis Komunikasi > 302.222 Nonverbal Communication/Komunikasi Nonverbal 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.22 Kinds of Communication/Jenis-jenis Komunikasi > 302.224 Verbal Communication/Komunikasi Verbal 300 Social Science/Ilmu-ilmu Sosial > 370 Education/Pendidikan > 371 Educational Institutions, Schools and Their Activities/Institusi Pendidikan, Sekolah dan Aktifitasnya
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	17 Jul 2025 04:04
Last Modified:	17 Jul 2025 04:04
URI:	http://repository.mercubuana.ac.id/id/eprint/96129

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