IWANINA, SALSABILA (2025) PENGARUH DISTANCE FROM THE CONSUMPTION SYSTEM, CONSUMER VALUE DAN ATTITUDE TERHADAP PURCHASE INTENTION SECOND HAND CLOTHING. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the effect of Distance From The Consumption, Consumer Value and Attitude on Purchase Intention Second Hand Clothing. This study was conducted on 200 respondents domiciled in DKI Jakarta and used a quantitative approach. The sampling method used Non Probability Sampling with the technique used was Purposive Sampling. Data collection in this study used a survey method, with a research instrument in the form of a questionnaire. Data analysis in this study used statistical analysis in the form of SEM-PLS. The results showed that Distance From The Consumption, Consumer Value had a positive and significant effect on Attitude. Furthermore, Consumer Value had a positive and significant effect on Purchase Intention. Then Attitude had a positive and significant effect on Purchase Intention. However, Distance From The Consumption had a positive and insignificant effect on Purchase Intention. Keywords: Distance From The Consumption, Consumer Value, Attitude, Purchase Intention, Second Hand Clothing Penelitian ini bertujuan untuk mengetahui pengaruh Distance From The Consumption, Consumer Value dan Attitude terhadap Purchase Intention Second Hand Clothing. Penelitian ini dilakukan terhadap 200 responden yang berdomisili di DKI Jakarta dan menggunakan pendekatan kuantitatif. Metode pengambilan sampel menggunakan Non Probability Sampling dengan teknik yang digunakan adalah Purposive Sampling. Pengumpulan data dalam penelitian ini menggunakan metode survei, dengan instrument penelitian berupa kuesioner. Analisis data dalam penelitian ini menggunakan analisis statistik dalam bentuk SEM-PLS. Hasil penelitian menunjukan bahwa Distance From The Consumption, Consumer Value berpengaruh positif dan signifikan terhadap Attitude. Selanjutnya Consumer Value berpengaruh positif dan signifikan terhadap Purchase Intention. Kemudian Attitude berpengaruh positif dan signifikan terhadap Purchase Intention. Namun Distance From The Consumption berpengaruh positif dan tidak signifikan terhadap Purchase Intention. Kata Kunci : Distance From The Consumption, Consumer Value, Attitude, Purchase Intention, Second Hand Clothing
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