PENGARUH PEMANFAATAN INSTAGRAM TERHADAP PEMENUHAN KEBUTUHAN INFORMASI HIBURAN FOLLOWERS @USSFEEDS (Survei pada followers Instagram @Ussfeeds)

PUTRI, ANDI ANANDA (2025) PENGARUH PEMANFAATAN INSTAGRAM TERHADAP PEMENUHAN KEBUTUHAN INFORMASI HIBURAN FOLLOWERS @USSFEEDS (Survei pada followers Instagram @Ussfeeds). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
01 COVER.pdf
Download (581kB) | Preview
[img] Text (BAB I)
02 BAB 1.pdf
Restricted to Registered users only
Download (349kB)
[img] Text (BAB II)
03 BAB 2.pdf
Restricted to Registered users only
Download (189kB)
[img] Text (BAB III)
04 BAB 3.pdf
Restricted to Registered users only
Download (275kB)
[img] Text (BAB IV)
05 BAB 4.pdf
Restricted to Registered users only
Download (415kB)
[img] Text (BAB V)
06 BAB 5.pdf
Restricted to Registered users only
Download (135kB)
[img] Text (DAFTAR PUSTAKA)
07 DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (164kB)
[img] Text (LAMPIRAN)
08 LAMPIRAN.pdf
Restricted to Registered users only
Download (1MB)

Abstract

In this digital era, the internet is used as a communication tool between humans. Through the internet, social media was born which can be used to share information and knowledge. The information shared can be in the form of entertainment such as lifestyle, music, and movies. One form of Instagram social media account that provides entertainment information needs is @ussfeeds. This study aims to determine and explain the effect of Instagram utilization on fulfilling the entertainment information needs of @ussfeeds followers. This study uses social media theory 4C model on variable X namely, Context, Communication, Collaboration, Connection. and on variable Y using uses and gratifications theory namely, cognitive needs, affective needs, integrative personal needs, integrative social needs, and tension release needs. This research uses a quantitative approach with a survey method and uses purposive sampling techniques. The population of this study were followers of the @ussfeeds Instagram account and calculated using the slovin formula with a total sample of 204 respondents. Data analysis was carried out using validity test, reliability test, normality test, simple linear regression test, coefficient of determination, F test and t test. The results of this study indicate that there is a significant effect on the use of Instagram on fulfilling entertainment information needs by 46.8% and there are 53.2% others influenced by other factors outside of this study. Keywords: Social Media, Instagram, Information Needs, Entertaiment, Uses and Gratifications. Di era yang serba digital ini, internet digunakan sebagai alat komunikasi antar manusia. Melalui adanya internet, melahirkan media sosial yang dapat dimanfaatkan untuk berbagi informasi dan pengetahuan. Informasi yang dibagikan dapat berupa hiburan seperti lifestyle, musik, maupun film. Salah satu bentuk akun media sosial instagram yang menyediakan kebutuhan informasi hiburan yaitu @ussfeeds. Penelitian ini bertujuan utuk mengetahui dan menjelaskan pengaruh Pemanfaatan Instagram terhadap Pemenuhan Kebutuhan Informasi Hiburan followers @ussfeeds. Penelitian ini menggunakan teori media sosial 4C pada variabel X yaitu, Context, Communication, Collaboration, Connection. dan pada variabel Y menggunakan teori uses and gratifications yaitu, kebutuhan kognitif, kebutuhan afektif, kebutuhan pribadi integratif, kebutuhan sosial integratif, dan kebutuhan pelepasan ketegangan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan menggunakan teknik purposive sampling. Populasi penelitian ini followers akun instagram @ussfeeds dan dihitung menggunakan rumus slovin dengan total sampel 204 responden. Analisis data dilakukan dengan menggunakan uji validitas, uji reliabilitas, uji normalitas, uji regresi linier sederhana, koefisien determinan, uji F dan Uji t. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang signifikan pada pemanfaatan Instagram terhadap pemenuhan kebutuhan informasi hiburan sebesar 46,8% dan terdapat 53,2% lainnya dipengaruhi oleh faktor lain diluar dari penelitian ini. Kata Kunci : Media Sosial, Instagram, Kebutuhan Informasi, Hiburan, Uses and Gratifications

Item Type: Thesis (S1)
Call Number CD: FK/PR. 25 110
NIM/NIDN Creators: 44221010066
Uncontrolled Keywords: Media Sosial, Instagram, Kebutuhan Informasi, Hiburan, Uses and Gratifications
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.5 Service to Users/Layanan Kepada Pengguna Perpustakaan > 025.52 Reference and Information Services/Layanan Referensi dan Informasi > 025.523 Cooperative Information Services/Layanan Informasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: khalimah
Date Deposited: 10 Jun 2025 08:14
Last Modified: 10 Jun 2025 08:14
URI: http://repository.mercubuana.ac.id/id/eprint/95754

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.