KHIRANI, AUDREY (2025) ANALISIS INTERPRETASI GEN-Z PADA KONTEN CHILDFREE BY CHOICE DALAM CHANNEL YOUTUBE 'MENJADI MANUSIA'. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The Childfree by Choice phenomenon has emerged as a topic of public debate, particularly among Generation Z, who tend to be more open to alternative lifestyle choices. The episode “Titik Temu: Childfree by Choice” on the YouTube channel Menjadi Manusia has sparked widespread discussion. This study aims to understand how Generation Z interprets the content of the video. This research refers to six previous studies and employs relevant concepts and theories in communication, such as Digital Communication, EncodingDecoding Theory, Reception Theory, Childfree Content, Generation Z, Active Audience, and Social Media. The study adopts a constructivist paradigm, using a qualitative approach and Stuart Hall’s reception analysis method. Ten Generation Z informants who are active viewers of the channel were selected and interviewed in-depth. The findings reveal three audience reception positions: Dominant Hegemonic, Negotiated, and Oppositional, analyzed through four main categories. In the Dominant Hegemonic group, acceptance was found across all categories: the Menjadi Manusia YouTube channel, the Childfree by Choice content, understanding of the childfree concept, and Generation Z’s perspective on the issue. The Negotiated group showed partial acceptance in the categories of content, understanding, and perspectives on childfree. Meanwhile, the Oppositional group demonstrated rejection in those same categories. In conclusion, Generation Z's interpretations of the childfree issue are highly diverse. This research is expected to contribute to communication studies, particularly in understanding the dynamics of digital audience reception to sensitive content. It may also serve as a reference for content creators in designing more inclusive narratives that reflect audience diversity. Keywords: Childfree by Choice, Menjadi Manusia, Generation Z, Reception Analysis, Stuart Hall Fenomena Childfree by Choice mencuat sebagai perdebatan publik, khususnya di kalangan Generasi Z yang lebih terbuka terhadap pilihan hidup alternatif. Tayangan “Titik Temu: Childfree By Choice” di Channel YouTube Menjadi Manusia menjadi pemicu diskusi tersebut. Penelitian ini bertujuan untuk memahami bagaimana Interpretasi Generasi Z pada konten tersebut. Dalam Penelitian ini terdapat 6 penelitian terdahulu, dan menggunakan konsep dan teori yang berkaitan dengan Komunikasi, seperti Komunikasi Digital, Teori Encoding-Decoding, Teori Resepsi,Konten Childfree, Gen Z, Khalayak Aktif, dan Media Sosial. Penelitian ini menggunakan paradigma konstruktivisme, pendekatan kualitatif dengan metode analisis resepsi dari Stuart Hall. Subjek penelitian meliputi Sepuluh informan Gen Z yang merupakan penonton aktif dipilih dan diwawancarai secara mendalam. Hasil penelitian menunjukkan aspek Dominant hegemonic,Negotiated, dan Oposisi, berdasarkan empat kategori utama. Pada kelompok Dominant hegemonic, ditemukan penerimaan pada kategori Channel YouTube ‘Menjadi Manusia’, Konten “Childfree by Choice”, Pemahaman tentang Childfree, dan Pandangan Gen Z terhadap Isu Childfree. Kelompok Negotiated menunjukkan penerimaan sebagian pada kategori Konten “Childfree by Choice”, Pemahaman tentang Childfree, dan Pandangan Gen Z terhadap Isu Childfree. Sementara kelompok Oposisi menunjukkan penolakan pada kategori Konten “Childfree by Choice”, Pemahaman tentang Childfree, dan Pandangan Gen Z terhadap Isu Childfree. Kesimpulannya, interpretasi Gen Z terhadap isu childfree sangat beragam. Penelitian ini diharapkan akan memberikan kontribusi bagi studi komunikasi, khususnya dalam memahami dinamika penerimaan audiens digital terhadap konten sensitif. Penelitian ini juga dapat menjadi referensi bagi pembuat konten dalam merancang narasi yang lebih inklusif dan relevan dengan keragaman audiens. Kata Kunci: Childfree by Choice, Menjadi Manusia, Generasi Z, Analisis Resepsi, Stuart Hall
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