RHAMADHANY, FADLAN (2025) PENGARUH KUALITAS PELAYANAN, CITRA DESTINASI DAN DAYA TARIK WISATA DANAU SITU CIPONDOH TERHADAP MINAT BERKUNJUNG WISATAWAN. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research aims to analyze the influence of service quality, destination image, and tourist attraction of Lake Situ Cipondoh on tourists' visiting interest. The population in this study is tourists who have visited Lake Situ Cipondoh and intend to visit it in the future. The sample used consisted of 135 respondents, calculated based on Hair's formula. The sampling method used non-probability sampling. The data collection method used a survey method, with the research instrument being a questionnaire. The data analysis method used Partial Least Square 4.0. The results of this study, service quality has a positive and significant effect on tourists' visiting interest. Destination image has a positive and significant effect on tourists' visiting interest. Tourist attraction has a positive and significant effect on tourists' visiting interest. Keywords: Service Quality, Destination Image, Situ Cipondoh Lake Tourism Attractiveness Against Tourist Interests in Visiting Penelitian ini bertujuan untuk mengenalisis Pengaruh Kualitas Pelayanan, Citra Destinasi, dan Daya Tarik wisata Danau Situ Cipondoh Terhadap Minat Berkunjung Wisatawan. Populasi dalam pada penelitian ini adalah wisatawan yang pernah mengunjungi Danau situ cipondoh dan berniat untuk mengunjunginya dimasa akan datang. Sampel yang dipergunakan adalah sebanyak 135 responden, dihitung berdasarkan rumus Hair. Metode penarikan sampel menggunakan non probability sampling. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuisioner. Metode analisis data menggunakan Partial Least Square 4.0. Hasil penelitian ini menunjukan bahwa Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Minat berkunjung wisatawan. Citra Destinasi berpengaruh positif dan signifikan terhadap Minat Berkunjung Wisatawan. Daya Tarik Wisata berpengaruh positif dan signifikan terhadap Minat Berkunjung Wisatwan. Kata Kunci: Kualitas Pelayanan, Citra Destinasi, Daya Tarik Wisata Danau Situ Cipondoh Terhadap Minat Berkunjung Wisatawan
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