AMPRIYADI, AMPRIYADI (2025) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, KEPEDULIAN LINGKUNGAN DAN INFRASTRUKTUR TERHADAP MINAT BELI MOTOR LISTRIK DENGAN SIKAP SEBAGAI VARIABEL MEDIASI. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to test and analyse the influence of perceived ease of use, perceived usefulness, environmental concern and infrastructure both directly and through attitude as intervening variables on purchase intention of electric motorcycles. This study is a quantitative study with a population of consumers who use motorcycles for daily transportation and a sample of 256 respondents. Respondent questionnaire data were analysed using the Structural Equation Modelling-Partial Least Square method using SmartPLS software. The results showed that all variables of perceived usefulness, perceived ease of use, environmental concern, infrastructure, and attitude had a significant positive effect on purchase intention directly, but it was found that perceived ease of use was the only variable that did not have a significant effect on attitude. This study also shows that attitude can mediate the influence of variables perceived usefulness, perceived ease of use, environmental awareness, infrastructure, on purchase intention, but does not have a significant effect as a mediator of the variable perceived ease of use and purchase intention. Keywords: perceived usefulness, perceived ease of use, environment concern, infrastructure, attitudes, purchase intention, electric motorcycles. This study aims to test and analyse the influence of perceived ease of use, perceived usefulness, environmental concern and infrastructure both directly and through attitude as intervening variables on purchase intention of electric motorcycles. This study is a quantitative study with a population of consumers who use motorcycles for daily transportation and a sample of 256 respondents. Respondent questionnaire data were analysed using the Structural Equation Modelling-Partial Least Square method using SmartPLS software. The results showed that all variables of perceived usefulness, perceived ease of use, environmental concern, infrastructure, and attitude had a significant positive effect on purchase intention directly, but it was found that perceived ease of use was the only variable that did not have a significant effect on attitude. This study also shows that attitude can mediate the influence of variables perceived usefulness, perceived ease of use, environmental awareness, infrastructure, on purchase intention, but does not have a significant effect as a mediator of the variable perceived ease of use and purchase intention. Keywords: perceived usefulness, perceived ease of use, environment concern, infrastructure, attitudes, purchase intention, electric motorcycles. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh perceived usefulness, perceived ease of use, kepedulian lingkungan dan infrastruktur baik secara langsung maupun melalui sikap sebagai variabel mediasi terhadap minat beli sepeda motor listrik. Penelitian ini merupakan penelitian kuantitatif dengan populasi konsumen pengguna sepeda motor untuk transportasi sehari-hari dan jumlah sampel sebanyak 256 responden. Data kuesioner responden dianalisis dengan metode Structural Equation Modelling-Partial Least Square menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa seluruh variabel perceived usefulness, perceived ease of use, kepedulian lingkungan, infrastruktur, dan sikap berpengaruh positif signifikan terhadap minat beli secara langsung, namun ditemukan bahwa perceived ease of use satu satunya variabel yang tidak berpengaruh secara signifikan terhadap sikap. Penelitian ini juga menunjukkan bahwa sikap mampu memediasi pengaruh variabel perceived usefulness, perceived ease of use, kepedulian lingkungan, infrastruktur, terhadap minat beli, namun tidak berpengaruh signifikan sebagai mediasi antara variabel perceived ease of use dan minat beli. Kata Kunci: perceived usefulness, perceived ease of use, kepedulian lingkungan, infrastruktur, sikap, minat beli, sepeda motor listrik.
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