PERANCANGAN MEDIA PROMOSI SERONA COFFEE DALAM SOSIAL MEDIA INSTAGRAM

SUGARA, RIZQI (2025) PERANCANGAN MEDIA PROMOSI SERONA COFFEE DALAM SOSIAL MEDIA INSTAGRAM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Serona Coffe is one coffeeshop that has a different concept from other coffeeshop, coffee Nako minimalist concept instagramable and homey, which is in great demand by young people, especially in the city of South Tangerang. It has many photo spots that can be used as a place to take pictures of millennial children. Including research related to the promotion process of Serona Coffee in introducing products marketed on social media Instagram is interesting. Researchers took the location of research on Serona coffee in the city of South Tangerang. Keyword: …….. (Desain Promosi, Digital, Promosi dalam Media Sosial) Serona Coffe merupakan salah satu coffeeshop yang memiliki konsep berbeda dari coffeeshop lainnya, Serona Coffee mengusung konsep minimalis yang instagramable dan homey, yang banyak diminati oleh kalangan anak muda khususnya di Kota Tangerang Selatan. Memiliki banyak spot foto yang bisa dijadikan sebagai tempat berswafoto para anak milenial. Termasuk penelitian terkait dengan proses promosi Serona Coffee dalam memperkenalkan produk yang dipasarkan di media sosial media Instagram merupakan hal yang menarik. Penulis mengambil lokasi penelitian terhadap Serona Coffe di Kota Tangerang Selatan. Keyword: Desain Promosi, Digital, Promosi dalam Media Sosia

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 011
NIM/NIDN Creators:	42318010031
Uncontrolled Keywords:	Desain Promosi, Digital, Promosi dalam Media Sosia
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	06 Feb 2025 07:35
Last Modified:	06 Feb 2025 07:35
URI:	http://repository.mercubuana.ac.id/id/eprint/93971

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