HALAL ORIENTATION STRATEGY DALAM MEMEDIASI PENGARUH LINGKUNGAN BISNIS TERHADAP MSMEs' PERFORMANCE

SUSIANG, MARIA IMELDA NOVITA (2025) HALAL ORIENTATION STRATEGY DALAM MEMEDIASI PENGARUH LINGKUNGAN BISNIS TERHADAP MSMEs' PERFORMANCE. S3 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to identify and analyze the role of the Halal Orientation Strategy in mediating the influence of internal and external business environments, such as Halal Market Demand, Competitive Intelligence, Social Responsibility, Expected Business Benefits, Entrepreneurial Intensity, Halal Integrity, and Government Support, as moderators on MSMEs’ Performance. The data collection technique in this study involved distributing questionnaires to 225 respondents from Halal-certified wet, dry, and mixed food MSMEs, with 210 responses processed for analysis. PLS 3.9 was used for data analysis. The results of this study contribute novelty to the research on Halal in the context of strategic management for MSMEs. Firstly, Competitive Intelligence emerges as a new predictor in forecasting MSMEs' inclination towards running a Halal- oriented business. Secondly, the Halal Orientation Strategy plays a role as a mediator in predicting the impact of Halal Market Demand, Competitive Intelligence, Entrepreneurial Intensity, and Halal Integrity on MSMEs’ Performance. Thirdly, while most studies outside Indonesia find that Government Support has a positive and significant impact on the performance of Halal MSMEs, this study introduces a new finding that Government Support does not strengthen the influence of Halaloriented MSMEs on their business performance. Keywords: external environment, internal environment, halal orientation strategy, government support, MSMEs' performance Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis peranan Halal Orientation Strategy dalam memediasi pengaruh lingkungan internal dan lingkungan eksternal bisnis seperti Halal Market Demand, Competitive Intelligence, Social Responsibility, Expected Business Benefits, Entrepreneurial Intensity, Halal Integrity, dan Government Support sebagai moderator terhadap MSMEs’ Performance. Teknik pengumpulan data pada penelitian ini menggunakan kuesioner yang disebarkan ke 225 responden UMKM makan basah, kering dan campuran yang sudah tersertifikasi halal, namun data yang dapat diolah sebanyak 210 (dua ratus sepuluh). Penelitian ini menggunakan PLS 3.9 untuk melakukan analisis data. Hasil penelitian ini memberikan novelty pada penelitian halal pada UMKM dalam perspektif manajemen strategis. Pertama, Competitive Intelligence menjadi prediktor baru dalam memprediksi UMKM untuk menjalankan bisnisnya berorientasi halal. Kedua, Halal Orientation Strategy mampu berperan sebagai mediator dalam memprediksi pengaruh Halal Market Demand, Competitive Intelligence, Entrepreneurial Intensity dan Halal Integrity terhadap MSMEs’ Performance. Ketiga, sebagian besar penelitian diluar Indonesia menemukan bahwa Government Support memberikan pengaruh positif dan signifikan terhadap kinerja UMKM halal, pada penelitian ini menghasilkan temuan baru bahwa Government Support tidak menjadi faktor yang memperkuat pengaruh UMKM yang menjalankan bisnis berorientasi halal terhadap kinerja bisnis mereka. Kata kunci: external environment, internal environment, halal orientation strategy, government support, MSMEs’ performance

Item Type: Thesis (S3)
Call Number CD: CD/671. 25 003
Call Number: DM/71/25/003
NIM/NIDN Creators: 67120020007
Uncontrolled Keywords: external environment, internal environment, halal orientation strategy, government support, MSMEs’ performance
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 322 Relation of The State of Organized Groups/Hubungan Negara dengan Kelompok Sosial yang Terorganisir > 322.3 Business and Industry/Bisnis dan Industri
300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 363 Other Social Problems and Services/Masalah dan Layanan Sosial Lainnya > 363.7 Enviromental Problems/Permasalahan Lingkungan
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi
Divisions: Program Doktor > Doktor Manajemen
Depositing User: khalimah
Date Deposited: 06 Feb 2025 05:57
Last Modified: 06 Feb 2025 05:57
URI: http://repository.mercubuana.ac.id/id/eprint/93967

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