PENGARUH GREEN PRODUCT QUALITY, COUNTRY OF ORIGIN DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK GREEN SKINCARE INNISFREE DI JABODETABEK

SUTARVAN, TIARA MULYAWATI (2025) PENGARUH GREEN PRODUCT QUALITY, COUNTRY OF ORIGIN DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK GREEN SKINCARE INNISFREE DI JABODETABEK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to analyze the influence of green product quality, country of origin and online customer reviews on purchasing decisions for green skincare products on Innisfree. The object of this research is respondents who have purchased and used Innisfree who live in Jabodetabek. The research sample in this study used 105 respondents. The sampling technique used a questionnaire with a data analysis approach using descriptive quantitative with the SmartPLS 3.0 statistical application analysis tool. As a result, the Green Product Quality and Online Customer Review variables have a positive and significant influence, while the Country of Origin variable has influence but not significant on purchasing decisions for Green Skincare Innisfree. Keywords : Green Product Quality, Country of Origin, Online Customer Review, Purchased Decision, Green Skincare. Penelitian ini bertujuan untuk menganalisis pengaruh green product quality, country of origin dan online customer review terhadap keputusan pembelian green product skincare Innisfree. Objek penelitian ini adalah responden yang pernah membeli dan menggunakan Innisfree yang berdomisili di Jabodetabek. Sampel penelitian pada penelitian ini menggunakan 105 responden. Teknik pengambilan sampel menggunakan kuisioner dengan pendekatan analisis data menggunakan descriptive quantitative dengan alat analisis aplikasi statistic SmartPLS 3.0. Hasilnya variabel green product quality dan online customer review memiliki pengaruh positif dan signifikan sedangkan country of origin berpengaruh tetapi tidak signifikan terhadap Keputusan Pembelian produk Green Skincare Innisfree. Kata kunci : Green Product Quality, Country of origin, Online Customer Review, Keputusan Pembelian, Green Skincare

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 027
NIM/NIDN Creators:	43120010016
Uncontrolled Keywords:	Green Product Quality, Country of origin, Online Customer Review, Keputusan Pembelian, Green Skincare
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	23 Jan 2025 05:57
Last Modified:	23 Jan 2025 05:57
URI:	http://repository.mercubuana.ac.id/id/eprint/93722

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