PENGARUH PERCEIVED EASE OF USE, PERCEIVED ENJOYMENT, DAN ONLINE CONSUMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN APLIKASI STREAMING MUSIK SPOTIFY

HERLINA, ANISYA YEDI (2025) PENGARUH PERCEIVED EASE OF USE, PERCEIVED ENJOYMENT, DAN ONLINE CONSUMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN APLIKASI STREAMING MUSIK SPOTIFY. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research was conducted with the aim of testing the influence of the variables Perceived Ease Of Use, Perceived Enjoyment, and Online Customer Reviews on Purchase Decisions for the Spotify Music Streaming Application. This is based on inconsistencies in previous research regarding consumer value perceptions of purchasing decisions on paid applications. The object of this research is the Spotify music streaming application, the aim isto find out the factors that influence purchasing decisions for premium services on the Spotifyapplication. The population in this research is the West Jakarta community. The sampling technique used in this research was non-probability sampling with 190 respondents (who had subscribed to premium services from the Spotifyapplication). The data analysis method used is descriptive analysis. The research results show that the value variables Perceived Ease Of Use, Perceived Enjoyment,and Online Customer Review have a positive and significant effect on purchasing decisions for premium services in paid applications. Keywords: Perceived Ease Of Use, Perceived Enjoyment, Online Customer Review,Purchase Decision. Penelitian ini dilakukan bertujuan untuk menguji adanya pengaruh variabel Perceived Ease Of Use, Perceived Enjoyment, dan Online Customer Review terhadap Keputusan Pembelian Aplikasi Streaming Musik Spotify. Hal ini didasarkan dengan adanya inkonsistensi dari penelitian-penelitian terdahulu mengenai persepsi nilai konsumen terhadap Keputusan Pembelian pada aplikasi berbayar. Objek dari penelitian ini adalah aplikasi streaming musik Spotify, tujuannya adalah untuk mengetahui faktor-faktor yang mempengaruhi Keputusan Pembelian layanan premium pada aplikasi Spotify. Populasi dalam penelitian ini adalah Masyarakat Jakarta Barat. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan responden sebanyak 190 responden (yang pernah berlangganan layanan premium dari aplikasi Spotify). Metode analisis data yang digunakan adalah analisis deskriptif. Hasil penelitian menunjukan bahwa variabel nilai Perceived Ease Of Use, Perceived Enjoyment, dan Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian layanan premium pada aplikasi berbayar. Kata Kunci: Perceived Ease Of Use, Perceived Enjoyment, Online Customer Review, Keputusan Pembelian.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 016
NIM/NIDN Creators:	43120110160
Uncontrolled Keywords:	Perceived Ease Of Use, Perceived Enjoyment, Online Customer Review, Keputusan Pembelian.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.5 General Purpose Application Programs/Program Aplikasi dengan Kegunaan Khusus 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.5 Publishing/Penerbitan > 070.57 Kinds of Publications/Jenis-jenis Publikasi > 070.579 Specific Kinds of Publication/Jenis Publikasi Tertentu > 070.5794 Music/Musik 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.4 Emotions and Feeling/Emosi dan Perasaan > 152.42 Pleasure, Enjoyment, Happiness, Joy, Ecstasy/Kesenangan, Kenikmatan, Kebahagiaan, Sukacita, Ekstasi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	13 Jan 2025 05:41
Last Modified:	13 Jan 2025 05:41
URI:	http://repository.mercubuana.ac.id/id/eprint/93529

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