" PERSEPSI MAHASISWA BROADCASTING ANGKATAN 2020 UNIVERSITAS MERCU BUANA MENGENAI WEBSERIES LAYANGAN PUTUS "

KAREL, MOSES SEBASTIAN (2024) " PERSEPSI MAHASISWA BROADCASTING ANGKATAN 2020 UNIVERSITAS MERCU BUANA MENGENAI WEBSERIES LAYANGAN PUTUS ". S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Online video streaming platforms that focus on web series are attracting the attention of young people, who prefer entertainment through smartphones or laptops because they are considered more practical and easily accessible anywhere and anytime. One such platform is WeTV, with a flagship series titled Layangan Putus, which was released in November and earned an IMDb rating of 7.6. This study aims to determine the perceptions of Broadcasting students class of 2020 Mercu Buana University towards the Layangan Putus Webseries. Perception is defined as the process of selecting, organizing, and interpreting various stimuli into meaningful information. This study uses descriptive quantitative research with a questionnaire instrument. The research population is Broadcasting students class of 2020 Mercu Buana University, with a sample of 100 respondents selected using purposive sampling technique. The results showed that based on the Likert scale interpretation criteria, attention to the Layangan Putus Webseries was high/positive at 72.3% (score 4), interpretation at 74.3% (score 4), and knowledge at 77.12% (score 4). Thus, it can be concluded that the perception of Broadcasting students class of 2020 Mercu Buana University towards the Layangan Putus Webseries on WeTV is high/positive. Keywords: perception,streaming, film, platform, Webseries Platform streaming video online yang berfokus pada serial web (web series) menarik perhatian kaum muda, yang lebih memilih hiburan melalui smartphone atau laptop karena dianggap lebih praktis dan mudah diakses di mana saja dan kapan saja. Salah satu platform yang menayangkan Webseries adalah WeTV, dengan serial unggulan berjudul Layangan Putus, yang dirilis pada bulan November dan memperoleh rating IMDb 7,6. Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa Broadcasting angkatan 2020 Universitas Mercu Buana terhadap Webseries Layangan Putus. Persepsi diartikan sebagai proses memilih, mengorganisasikan, dan menginterpretasikan berbagai stimulus menjadi informasi yang bermakna. Penelitian ini menggunakan tipe penelitian kuantitatif deskriptif dengan instrumen kuesioner. Populasi penelitian adalah mahasiswa Broadcasting angkatan 2020 Universitas Mercu Buana, dengan sampel sebanyak 100 responden yang dipilih menggunakan teknik purposive sampling. Secara keseluruhan, hasil penelitian menunjukkan bahwa berdasarkan kriteria interpretasi skala likert, perhatian terhadap Webseries Layangan Putus adalah tinggi/positif sebesar 72,3% (skor 4), interpretasi sebesar 74,3% (skor 4), dan pengetahuan sebesar 77,12% (skor 4). Dengan demikian, dapat disimpulkan bahwa persepsi mahasiswa Broadcasting angkatan 2020 Universitas Mercu Buana terhadap Webseries Layangan Putus di WeTV adalah tinggi/positif. . Kata kunci : Persepsi, Streaming, Film, Platform, Webseries,

Item Type:	Thesis (S1)
Call Number CD:	FK/BRD. 24 135
NIM/NIDN Creators:	44120110002
Uncontrolled Keywords:	Persepsi, Streaming, Film, Platform, Webseries
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast 100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	khalimah
Date Deposited:	31 Dec 2024 08:45
Last Modified:	31 Dec 2024 08:45
URI:	http://repository.mercubuana.ac.id/id/eprint/93339

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