PERENCANAAN STRATEGI KOMUNIKASI OTOPODS MELALUI INSTAGRAM UNTUK MEMBANGUN BRAND AWARENESS

SIHOMBING, APRISCALLY (2024) PERENCANAAN STRATEGI KOMUNIKASI OTOPODS MELALUI INSTAGRAM UNTUK MEMBANGUN BRAND AWARENESS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to design a marketing communication strategy for Otopods through the Instagram platform to enhance brand awareness. Otopods has posted introductory content on Instagram but has not been actively promoting it due to a focus on product development and internal team building. With a focus on using solar energy as their primary power source for operating their charging stations, Otopods has significant potential to increase brand awareness. Given the development of electric vehicles in Indonesia and the government's strategic plans to advance the electric vehicle industry, the author plans a communication strategy focused on technical education about electric vehicle charging and building Otopods' brand identity through engaging and informative organic content on Instagram. The goal of this research is to assist Otopods in achieving greater brand awareness among the public, especially millennials, who are the primary target audience. It is hoped that the planned strategy will transition Otopods from an unaware stage to brand recognition. Keywords: communication strategy planning, brand awareness, instagram, electric vehicles, millennial generation Penelitian ini bertujuan untuk merancang strategi komunikasi pemasaran Otopods melalui platform Instagram guna meningkatkan kesadaran merek (brand awareness). Otopods telah melakukan pemostingan konten pengenalan di Instagram namun belum aktif dalam promosi karena masih fokus pada pengembangan produk dan tim internal. Dengan fokus pada penggunaan tenaga surya sebagai sumber utama tenaga untuk mengoperasikan stasiun pengisian mereka, Otopods memiliki potensi besar untuk meningkatkan kesadaran mereknya. Perkembangan kendaraan listrik di Indonesia, serta rencana strategis pemerintah untuk memajukan industri kendaraan listrik. Berdasarkan hal tersebut, penulis merencanakan strategi komunikasi yang terfokus pada edukasi teknis seputar pengisian kendaraan listrik, serta membangun identitas merek Otopods melalui konten yang menarik dan informatif di Instagram secara organnik. Tujuan dari penelitian ini adalah untuk membantu Otopods dalam mencapai kesadaran merek yang lebih besar dikalangan masyarakat, khususnya generasi milenial, yang merupakan target audiens utama. Strategi yang direncanakan dapat membawa Otopods dari tahap un ware menjadi brand recognation Kata Kunci: perencanaan strategi komunikasi, brand awareness, instagram, kendaraan listrik, generasi milenial

Item Type:	Thesis (S1)
Call Number CD:	FK/PKP. 24 073
NIM/NIDN Creators:	44319110071
Uncontrolled Keywords:	perencanaan strategi komunikasi, brand awareness, instagram, kendaraan listrik, generasi milenial
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi
Divisions:	Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User:	khalimah
Date Deposited:	31 Oct 2024 07:15
Last Modified:	31 Oct 2024 07:15
URI:	http://repository.mercubuana.ac.id/id/eprint/92703

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