PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP MINAT BELI ULANG PADA SITUS TRAVELOKA (Studi Konsumen Booking Hotel Situs Traveloka)

RISKI, REGINAL PRIMA (2024) PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP MINAT BELI ULANG PADA SITUS TRAVELOKA (Studi Konsumen Booking Hotel Situs Traveloka). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study is to determine the effect of Service Quality, Price on Repurchase and prmotion Interest on Traveloka (a traveloka hotel consumer study). The subjects in this study are consumers who have used Traveloka's online services. The sample used in this study were 100 respondents. The sampling technique used was convenience sampling. By using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of smartPLS. The research results indicate that service quality, price, and promotion have a positive and significant influence on repeat purchase intention. Keywords: Service Quality, Price, Repurchase Interest Penelitian ini untuk mengetahui pengaruh Kualitas Pelayanan, Promosi dan Harga Terhadap Minat Beli Ulang pada Traveloka (studi konsumen hotel traveloka). Subjek ada penelitian ini adalah konsumen yang sudah menggunakan layanan online traveloka. Sampel yang digunakan dalam penelitian ini adalah sebanyak 100 responden. Teknik pengambilan sampel menggunakan convenience sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk smartPLS. Hasil penelitian menunjukkan bahwa kualitas pelayanan, harga, dan promosi bepengaruh positif dan signifikan terhadap minat beli ulang. Kata Kunci: Kualitas Pelayanan, Harga, Promosi, Minat Beli Ulang

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 24 449
NIM/NIDN Creators:	43117010375
Uncontrolled Keywords:	Kualitas Pelayanan, Harga, Promosi, Minat Beli Ulang
Subjects:	200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 381 Commerce, Trade/Perdagangan > 381.1 Retail Trade/Perdagangan Ritail, Pasar 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	10 Oct 2024 02:24
Last Modified:	10 Oct 2024 02:24
URI:	http://repository.mercubuana.ac.id/id/eprint/92373

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