PENGARUH PERSEPSI KEMUDAHAN, CITRA MEREK DAN E-SERVICE QUALITY TERHADAP MINAT MENGGUNAKAN KEMBALI DOMPET DIGITAL OVO

FATAH, HERALD SYAH (2024) PENGARUH PERSEPSI KEMUDAHAN, CITRA MEREK DAN E-SERVICE QUALITY TERHADAP MINAT MENGGUNAKAN KEMBALI DOMPET DIGITAL OVO. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 01 Cover.pdf Download (366kB) | Preview
	Text (BAB I) 02 Bab 1.pdf Restricted to Registered users only Download (302kB)
	Text (BAB II) 03 Bab 2.pdf Restricted to Registered users only Download (312kB)
	Text (BAB III) 04 Bab 3.pdf Restricted to Registered users only Download (317kB)
	Text (BAB IV) 05 Bab 4.pdf Restricted to Registered users only Download (357kB)
	Text (BAB V) 06 Bab 5.pdf Restricted to Registered users only Download (149kB)
	Text (DAFTAR PUSTAKA) 07 Daftar Pustaka.pdf Restricted to Registered users only Download (191kB)
	Text (LAMPIRAN) 08 Lampiran.pdf Restricted to Registered users only Download (333kB)

Abstract

This research aims to identify the influence of perceived convenience, brand image and e-service quality on interest in reusing OVO digital wallets. The population in this research is people in the Tangerang City area who already have IOS or Android based smartphones who have used the OVO digital wallet application. The sample used was 145 respondents, calculated based on the Hair formula. The sampling method uses sampling. The data collection method uses a survey method, with the research instrument being a questionnaire. The data analysis method uses Partial Least Square. This research proves that Perceived Convenience has a positive and significant influence on Intention to Reuse, Brand Image has a positive and significant influence on Intention to Reuse and E-Service Quality has a positive influence on Intention to Reuse. Keywords: Perceived Convenience, Brand Image, E-Service Quality, Interest Reusing, OVO Digital Wallet Penelitian ini bertujuan untuk mengenalisis pengaruh persepsi kemudahan, citra merek, dan e-service quality terhadap minat menggunakan kembali dompet digital OVO. Populasi dalam penelitian ini adalah masyarakat di wilayah Kota Tangerang sudah memiliki Smartphone yang berbasis IOS ataupun Android yang sudah pernah menggunakan aplikasi dompet digital OVO. Sampel yang dipergunakan adalah sebanyak 145 responden, dihitung berdasarkan rumus Hair. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuisioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa Persepsi Kemudahan berpengeruh positif dan signifikan terhadap Minat Menggunakan Kembali, Citra Merek berpengaruh positif dan signifikan tehadap Minat Menggunakan Kembali dan E-Service Quality berpengaruh positif terhadap Minat Menggunakan Kembali. Kata Kunci: Persepsi Kemudahan, Citra Merek, E-Service Quality, Minat Menggunakan Kembali, Dompet Digital OVO

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 24 382
NIM/NIDN Creators:	43120010359
Uncontrolled Keywords:	Persepsi Kemudahan, Citra Merek, E-Service Quality, Minat Menggunakan Kembali, Dompet Digital OVO
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.31 Programs for Digital Supercomputers/Program untuk komputer Super Digital 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	02 Oct 2024 06:08
Last Modified:	02 Oct 2024 06:08
URI:	http://repository.mercubuana.ac.id/id/eprint/92055

Actions (login required)

View Item