KHAERUNNISA, FILDZA (2024) ANALISIS RESEPSI AKUN ANONIM PENGGUNA MEDIA SOSIAL X PADA CITRA KELUARGA RAFAEL ALUN. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The bribery case involving Rafael Alun Trisambodo, a former official of the Directorate General of Taxes (DJP), who allegedly received Rp 10 billion from parties related to a drug case, gained public attention through the scandal involving his son, Mario Dandy. Mario was involved in a video of an assault on David Ozora that went viral in February 2023. The previously positive public image of Rafael's family is now threatened by allegations of corruption and a lavish lifestyle, which have sparked criticism and speculation. This study aims to analyze the reception of anonymous accounts towards the content posted by the X account @logikapolitikid regarding Rafael Alun's family using Stuart Hall's encoding-decoding reception theory. Data were collected through in-depth interviews with anonymous social media X users who actively commented on content related to Rafael Alun's family. The research findings indicate that the reception of anonymous accounts towards the content of @logikapolitikid is largely in a dominant hegemonic position, where the majority agree with the views presented by the X account. This is evident from the numerous comments expressing anger and distrust towards the integrity of public officials. The reception is categorized into three main categories: hegemonic (dominant), negotiated, and oppositional. Kasus gratifikasi Rafael Alun Trisambodo, mantan pejabat Direktorat Jendral Pajak (DJP), yang diduga menerima Rp 10 miliar dari pihak terkait kasus narkoba, mendapat perhatian publik melalui skandal anaknya, Mario Dandy. Mario terlibat dalam video penganiayaan terhadap David Ozora yang viral pada Februari 2023. Citra publik keluarga Rafael yang sebelumnya baik kini terancam oleh dugaan korupsi dan gaya hidup mewah, yang memicu kritik dan spekulasi. Penelitian ini bertujuan untuk menganalisis resepsi khalayak akun anonim terhadap konten akun X @logikapolitikid mengenai keluarga Rafael Alun menggunakan teori resepsi encoding-decoding Stuart Hall. Data dikumpulkan melalui wawancara mendalam dengan akun anonim pengguna media sosial X yang aktif mengomentari konten terkait keluarga Rafael Alun. Hasil penelitian menunjukkan bahwa resepsi akun anonim terhadap konten @logikapolitikid sebagian besar berada dalam posisi hegemonik dominan, di mana mayoritas setuju dengan pandangan yang disajikan oleh akun X tersebut. Hal ini terlihat dari banyaknya komentar yang menunjukkan kemarahan dan ketidakpercayaan terhadap integritas pejabat publik. Resepsi ini dikategorikan ke dalam tiga kategori utama: hegemonik (dominant), negosiasi (negotiated), dan oposisi (oppositional).
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