ILMAWAN, GILANG MULIA (2024) PENGARUH VARIASI PRODUK, PROMOSI DAN KEMUDAHAN PENGGUNAAN WEBSITE TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS JUAL BELI TOKOPEDIA ISU KEAMANAN BELANJA ONLINE SEBAGAI VARIABEL MODERATING (Studi kasus terhadap masyarakat Tangerang Selatan). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine (1) the effect of product variations on purchasing decisions on the Tokopedia buying and selling site amid the issue of online shopping security among the South Tangerang community (2) the influence of promotions on purchasing decisions on the Tokopedia buying and selling site amid online shopping security issues. South Tangerang community(3) the effect of website ease of use on purchasing decisions on the Tokopedia buying and selling site in the midst of the issue of Online Shopping Security Among South Tangerang communities. This study uses a quantitative method and the sample is 150 who know and shop for the Tokopedia buying and selling site, using purposive sampling and the data obtained were analyzed using the SPSS (Statistical Package for the Social Sciences) analysis technique through the IBM SPSS 23 software. Penelitian ini bertujuan untuk mengetahui (1) pengaruh Variasi produk terhadap `Keputusan Pembelian pada situs jual beli Tokopedia di tengah isu Keamanan belanja online Di kalangan Masyarakat Tangerang Selatan(2) pengaruh Promosi terhadap Keputusan Pembelian pada situs jual beli Tokopedia ditengah isu Keamanan belanja online Di kalangan Masyarakat Tangerang selatan(3) pengaruh Kemudahan penggunaan website terhadap Keputusan Pembelian pada situs jual beli Tokopedia di tengah isu Keamanan Belanja Online Di kalangan Masyarakat Tangerang Selatan Penelitian ini menggunakan metode kuantitatif dan sampelnya berjumlah 150 yang yang mengetahui dan berbelanja situs jual beli Tokopedia , menggunakan purposive sampling dan data yang diperoleh dianalisis dengan menggunakan Teknik analisis SPSS (Statistical Package for the Social Sciences) melalui software IBM SPSS 23.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 24 332 |
| NIM/NIDN Creators: | 43117010353 |
| Uncontrolled Keywords: | Variasi produk, Promosi, Kemudahan, Keputusan Pembelian, Keamanan |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 380.1-380.9 Standard Subdivisions of Commerce, Communications, Transportation/Subdivisi Standar Dari Perdagangan, Komunikasi, Transportasi > 380.1 Commerce (Trade)/Perdagangan 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ANANDA NADIRA PUTRI |
| Date Deposited: | 25 Sep 2024 04:10 |
| Last Modified: | 25 Sep 2024 04:10 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91777 |
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