PERANCANGAN VISUAL BRANDING DIMSUM MUTIARA

ALAMSYAH, IQBAL (2024) PERANCANGAN VISUAL BRANDING DIMSUM MUTIARA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

ABSTRACT The visual branding design for Dimsum Mutiara addresses the issue of the lack of a cohesive brand visual identity. Developing visual branding serves as a solution to help Dimsum Mutiara MSMEs maintain their presence and compete effectively with other competitors through visual means. The creative process, supported by the application of the AISAS model, facilitates the creation of visual elements and the selection of media for designing Dimsum Mutiara’s visual branding. The chosen design concept is minimalist, tailored to the target audience through the development of a Graphic Standards Manual (GSM). Implementation through both online and offline media includes the creation of logos, packaging, posters, menu lists, aprons, x-banners, booths, and social media designs, all aimed at establishing a strong brand presence in accordance with Dimsum Mutiara’s target audience ABSTRAK Perancangan visual branding pada Dimsum Mutiara bertujuan untuk menjawab permasalahan dari ketidakhadiran penerapan identitas visual dari brand tersebut. Pembuatan visual branding menjadi solusi untuk membantu UMKM Dimsum Mutiara dalam mempertahankan eksistensi serta persaingan dengan kompetitor lainnya melalui bentuk visual. Adapun proses kreatif disertai dengan penerapan AISAS mendukung pembuatan elemen visual dan pemilihan media yang digunakan dalam perancangan visual branding Dimsum Mutiara. Konsep desain yang dipilih ialah minimalis atau sederhana menyesuaikan segmentasi target audiens melalui pembuatan Grafik Standar Manual (GSM). Implementasi melalui media online dan offline dengan pembuatan logo, packaging, poster, daftar menu, appron, x-banner, booth, dan desain sosial media untuk memberikan kesan branding yang kuat sesuai target audiens Dimsum Mutiara.

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 24 085
NIM/NIDN Creators:	42320110047
Uncontrolled Keywords:	Kata kunci: Perancangan Visual Branding, Grafik Standar Manual, AISAS
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	AFIFAH SALMA RAMADINA
Date Deposited:	24 Sep 2024 02:45
Last Modified:	24 Sep 2024 02:45
URI:	http://repository.mercubuana.ac.id/id/eprint/91713

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