VISUAL STRATEGY AS AN APPROACH TO PROMOTION OF YOUTH LOCAL BRANDS

YAHYA, ELDEN (2024) VISUAL STRATEGY AS AN APPROACH TO PROMOTION OF YOUTH LOCAL BRANDS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The use of visual strategies in promotional approaches is the main key in realizing an informative shopping experience in this digital era. Focuses on stunning visual communication design to convey deeper information about a product. The aim of this research is to determine the visual approach strategy in promotion of local youth brands. This research method is qualitative with a case study research design. The data sources for this research are primary data and secondary data. Primary data was obtained through data collection by conducting interviews and observations. Secondary data is obtained through data that supports research, such as scientific articles and books. The visual strategy approach to promotion of local youth brands can be done through several things, namely photography, design elements, copywriting and layout. These four strategies will be combined into one unit to create a visual strategy that adapts to the needs and desires of the audience. So researchers draw the conclusion from this research that the use of visual strategies in a promotional approach is the main key in creating an informative shopping experience in this digital era. Focuses on stunning visual communication design to convey deeper information about a product Keyword: Visual Strategy Promotion, Local Brands, Communication Strategy

Item Type:	Thesis (S1)
Call Number CD:	JM/DKV. 24 001
NIM/NIDN Creators:	42320110042
Uncontrolled Keywords:	Visual Strategy Promotion, Local Brands, Communication Strategy
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi > 021.7 Promotion of Libraries/Promosi Perpustakaan 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	18 Sep 2024 09:20
Last Modified:	18 Sep 2024 09:20
URI:	http://repository.mercubuana.ac.id/id/eprint/91528

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