ZEFANYA, NAOMI ANDREA (2024) ANALISIS PESAN VIRTUAL MENGENAI CHILDFREE PADA FITUR KOMENTAR DI INSTAGRAM @GITASAV (Studi Semiotika Charles Sanders Peirce). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
One of the figures who expressed her opinions and choices through uploading video reels on Instagram social media is content creator Gita Savitri Devi, nicknamed Gitasav. The opinions and choices that Gita conveyed through Instagram social media were about her life choice to be childfree. The childfree decision chosen by Gita Savitri Devi and her husband (Paul Andre Partohap) was conveyed through the Reels Instagram video broadcast on February 4, 2023 on the personal Instagram account @gitasav. The purpose of this study is to determine the representamen, object, and interpretant of the childfree statement in the @gitasav Instagram Reels video post. This research consists of five previous studies and theoretical studies that are closely related to communication, semiotics, virtual interaction, social media, media culture, Instagram, content creators, childfree, and reality construction. This research uses a qualitative approach to the constructivist paradigm that sees social science as a systematic analysis of actions that have social meaning through direct and detailed observation of social actors. With the analysis of Charles Sanders Peirce's semiotics where there are aspects such as Representamen, Object, and Interpretant. The results show a variety of perspectives that reflect the social and cultural dynamics of childfree, including support, opposition, and neutral views. The findings indicate that discussions about childfree on social media are not only related to personal choices, but also involve broader issues such as social norms, cultural pressures, and society's perception of gender roles. This study also emphasizes the importance of social media platforms as spaces for discussion and public opinion formation on controversial issues such as childfree. As such, this study provides deep insights into how perceptions of childfree are shaped and communicated in the digital realm. Keywords: Childfree, Instagram, @gitasav, Comments, Peirce Semiotics. Salah satu tokoh yang menyampaikan pendapat dan pilihannya melalui unggahan video Reels di media sosial Instagram adalah konten kreator Gita Savitri Devi, panggilan akrabnya Gitasav. Pendapat dan pilihan yang Gita sampaikan melalui media sosial Instagram adalah tentang pilihan hidupnya untuk childfree. Keputusan childfree yang dipilih oleh Gita Savitri Devi bersama suami (Paul Andre Partohap) tersebut ia sampaikan melalui tayangan video Reels Instagram pada 4 Februari 2023 di akun Instagram pribadi @gitasav. Tujuan penelitian ini untuk mengetahui representamen, object, dan interpretant pernyataan childfree dalam postingan video Reels Instagram @gitasav. Penelitian ini terdiri dari lima penelitian terdahulu dan kajian teoritis yang berkaitan erat dengan komunikasi, semiotika, interaksi virtual, media sosial, budaya media, Instagram, konten kreator, childfree, dan konstruksi realitas. Penelitian ini menggunakan pendekatan kualitatif paradigma konstruktivis melihat ilmu sosial sebagai analisis sistematis dari tindakan yang memiliki makna sosial melalui pengamatan langsung dan rinci terhadap pelaku sosial. Dengan analisis semiotika Charles Sanders Peirce yang dimana semiotika tersebut terdapat aspek-aspek seperti Representamen, Object, dan Interpretant. Hasil penelitian menunjukkan adanya beragam perspektif yang mencerminkan dinamika sosial mengenai childfree, termasuk dukungan, penolakan, serta pandangan netral. Temuan ini mengindikasikan bahwa diskusi mengenai childfree di media sosial tidak hanya berkaitan dengan pilihan pribadi, tetapi juga melibatkan isu-isu yang lebih luas seperti norma sosial, tekanan budaya, dan persepsi masyarakat terhadap peran gender. Penelitian ini juga menekankan pentingnya platform media sosial sebagai ruang diskusi dan pembentukan opini publik mengenai isu-isu kontroversial seperti childfree. Dengan demikian, penelitian ini memberikan pengetahuan mengenai bagaimana persepsi tentang childfree dibentuk dan dikomunikasikan di ranah digital. Kata Kunci: Childfree, Instagram, @gitasav, Komentar, Semiotika Peirce.
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