PENGARUH PPNBM, SALURAN DISTRIBUSI, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA (Study Pada PT. Tunas Ridean Tbk )

FAIZAL, FAIZAL (2024) PENGARUH PPNBM, SALURAN DISTRIBUSI, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA (Study Pada PT. Tunas Ridean Tbk ). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
01 COVER.pdf
Download (402kB) | Preview
[img]
Preview
 Text (ABSTRAK)
02 ABSTRAK.pdf
Download (57kB) | Preview
[img] Text (BAB I)
03 BAB 1.pdf
Restricted to Registered users only
Download (1MB)
[img] Text (BAB II)
04 BAB 2.pdf
Restricted to Registered users only
Download (303kB)
[img] Text (BAB III)
05 BAB 3.pdf
Restricted to Registered users only
Download (225kB)
[img] Text (BAB IV)
06 BAB 4.pdf
Restricted to Registered users only
Download (268kB)
[img] Text (BAB V)
07 BAB 5.pdf
Restricted to Registered users only
Download (84kB)
[img] Text (DAFTAR PUSTAKA)
08 DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (132kB)
[img] Text (LAMPIRAN)
09 LAMPIRAN.pdf
Restricted to Registered users only
Download (1MB)

Abstract

This study aims to analyze the influence of VAT on Luxury Goods, Distribution Channels, and Brand Image on the purchasing decisions of Toyota Avanza cars, focusing on consumers interacting with PT. Tunas Ridean Tbk. A survey method was used to collect data from 100 respondents who were buyers or owners of Toyota Avanza cars. The data analysis method used was SEM using PLS (Partial Least Square) through SmartPLS-3 statistical software with the research instrument being a questionnaire. The research findings indicate that VAT on Luxury Goods, Distribution Channels, and Brand Image significantly influence the purchasing decision of Toyota Avanza cars. These findings suggest that consumers consider price factors due to VAT on Luxury Goods, availability through distribution channels, and brand image when making purchasing decisions. The practical implications of this research highlight the importance for automotive companies such as PT. Tunas Ridean Tbk to pay attention to marketing strategies, pricing, and brand image in enhancing sales and customer satisfaction. Keywords: PPnBm, Distribution Channels, Brand Image, Purchasing Decision Penelitian ini bertujuan untuk menganalisis pengaruh PPnBm, Saluran Distribusi, dan Citra Merek terhadap keputusan pembelian mobil Toyota Avanza, dengan fokus pada konsumen yang berinteraksi dengan PT. Tunas Ridean Tbk. Metode survei digunakan untuk mengumpulkan data dari 100 responden yang merupakan pembeli atau pemilik Toyota Avanza. Metode analisis data yang digunakan adalah SEM dengan menggunakan PLS (Partial Least Square) melalui software statistic SmartPLS-3 dengan instrument penelitian adalah kuisioner. Hasil penelitian menunjukkan bahwa PPmBm, Saluran Distribusi, dan Citra Merek secara signifikan berpengaruh terhadap Keputusan Pembelian mobil Toyota Avanza. Temuan ini menghasilkan bahwa konsumen mempertimbangkan faktor harga akibat PPnBm, ketersediaan melalui saluran distribusi, dan citra merek saat membuat keputusan pembelian. Implikasi praktis dari penelitian ini adalah pentingnya perusahaan otomotif seperti PT. Tunas Ridean Tbk untuk memperhatikan strategi pemasaran, harga, dan citra merek dalam meningkatkan penjualan dan kepuasan pelanggan. Kata Kunci : PPnBm, Saluran Distribusi, Citra Merek, Keputusan Pembelian

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 24 196
NIM/NIDN Creators: 43118120070
Uncontrolled Keywords: PPnBm, Saluran Distribusi, Citra Merek, Keputusan Pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 04 Jun 2024 02:40
Last Modified: 04 Jun 2024 02:40
URI: http://repository.mercubuana.ac.id/id/eprint/88850

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.