PENGARUH LITERASI KEUANGAN DAN PENGGUNAAN TEKNOLOGI DIGITAL TERHADAP PERILAKU KEUANGAN PELAKU UMKM DI TANGERANG

SALSABILA, NADA (2024) PENGARUH LITERASI KEUANGAN DAN PENGGUNAAN TEKNOLOGI DIGITAL TERHADAP PERILAKU KEUANGAN PELAKU UMKM DI TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Most MSMEs in Indonesia are family-owned businesses that are able to attract a large workforce. This research aims to analyze the influence of financial literacy and the use of digital technology on the financial behavior of UMKM s in Tangerang. The population in this study was 11,746 which was calculated using a sample size calculator, so the number of samples used was 70 UMKM actors. The sampling method uses Random Sampling. The data collection method uses a survey method, with the research instrument being a questionnaire or research questionnaire. The data analysis method uses Partial Least Square. The research results show that Financial Literacy (X1) and Digital Technology (X2) have a significant effect on the Financial Behavior (Y) of UMKM. Keywords: Financial Literacy, Digital Technology, Financial Behavior, UMKM Sebagian besar UMKM di Indonesia merupakan bisnis milik keluarga yang mampu menarik banyak tenaga kerja. Penelitian ini bertujuan untuk menganalisis Pengaruh Literasi Keuangan Dan Penggunaan Teknologi Digital Terhadap Perilaku Keuangan Pelaku UMKM Di Tangerang. Populasi dalam penelitian ini berjumlah 11.746 yang terhitung menggunakan Sample size calculator maka jumlah sampel yang dipergunakan adalah sebanyak 70 pelaku UMKM. Metode penarikan sampel menggunakan Random Sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner atau angket penelitian. Metode analisis data menggunakan Partial Least Square. Hasil penelitian menunjukkan bahwa Literasi Keuangan (X1) dan Teknologi Digital (X2) berpengaruh signifikan terhadap Perilaku Keuangan (Y) UMKM. Kata Kunci: Literasi Keuangan, Teknologi Digital, Perilaku Keuangan, UMKM

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 24 141
Call Number: SE/31/24/115
NIM/NIDN Creators: 43118010284
Uncontrolled Keywords: Literasi Keuangan, Teknologi Digital, Perilaku Keuangan, UMKM
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data]
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.02 Management of Enterprises of Specific Sizes and Scopes/Pengelolaan Usaha dengan Ukuran dan Lingkup Tertentu > 658.022 Small Enterprises/Usaha Kecil
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 30 Apr 2024 09:51
Last Modified: 30 Apr 2024 09:51
URI: http://repository.mercubuana.ac.id/id/eprint/88336

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