PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG (STUDI PADA MCDONALD'S JABODETABEK)

NURKHALIZAH, SITI (2024) PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG (STUDI PADA MCDONALD'S JABODETABEK). S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 01 COVER.pdf Download (534kB) | Preview
Preview	Text (ABSTRAK) 02 ABSTRAK.pdf Download (170kB) | Preview
	Text (BAB I) 03 BAB 1.pdf Restricted to Registered users only Download (355kB)
	Text (BAB II) 04 BAB 2.pdf Restricted to Registered users only Download (349kB)
	Text (BAB III) 05 BAB 3.pdf Restricted to Registered users only Download (311kB)
	Text (BAB IV) 06 BAB 4.pdf Restricted to Registered users only Download (416kB)
	Text (DAFTAR PUSTAKA) 08 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (208kB)
	Text (LAMPIRAN) 09 LAMPIRAN.pdf Restricted to Registered users only Download (665kB)

Abstract

This research aims to determine the effect Brand Image, Product Quality, and Service Quality on Repurchase Intention (Study at McDonald's Jabodetabek). from this research variables Independent consists Brand Image, Product Quality, and Service Quality and variables They depend Repurchase Interest. The population in this study were those who had purchased McDonald's products in Jabodetabek with a sample size of 135 respondents. The sample research method uses Purposive Sampling Technique. The data collection method uses a pre-survey, with the research instrument being a questionnaire. The data analysis research method uses SPSS and PLS. The research results show that brand image does not have a significant effect on repurchase interest, product quality and service quality have a positive and significant effect on repurchase interest Keywords: Brand Image, Product Quality, Service Quality Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image, Kualitas Produk, dan Kualitas Pelayanan terhadap Minat Beli Ulang (Studi Pada McDonald’s Jabodetabek). dari penelitian ini variabel Independen terdiri Brand Image, Kualitas Produk, dan Kualitas Pelayanan dan variabel Dependennya Minat Beli Ulang. Populasi dalam penelitian ini adalah yang sudah pernah membeli produk McDonald’s di Jabodetabek dengan jumlah sampel yang dipergunakan sebanyak 135 responden. Metode penelitian sampel menggunakan Teknik Purposive Sampling. Dengan Metode pengumpulan data menggunakan Pra-survei, dengan instrument penelitian adalah kuisoner. Metode penelitian analisis data menggunakan SPSS dan PLS. Hasil penelitian menunjukan bahwa brand image tidak berpengaruh signifikan terhadap minat beli ulang, kualitas produk serta kualitas pelayanan berpengaruh positif dan signifikan terhadap minat beli ulang. Kata Kunci: Brand Image, Kualitas Produk, Kualitas Pelayanan

Actions (login required)

View Item