PENGARUH SHOPPING ENJOYMENT DAN SOCIAL MEDIA ADDICT TERHADAP IMPULSE BUYING DENGAN DIMEDIASI OLEH FOMO PADA PENGGUNA TIKTOK SHOP X TOKOPEDIA

AHMAD, FRIDA AULIA (2024) PENGARUH SHOPPING ENJOYMENT DAN SOCIAL MEDIA ADDICT TERHADAP IMPULSE BUYING DENGAN DIMEDIASI OLEH FOMO PADA PENGGUNA TIKTOK SHOP X TOKOPEDIA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to analyze the effect of Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying mediated through FoMO in Shopee users. The subjects in this study were consumers who had shopped at least twice in the Shopee application. The sample used in this study were 102 respondents. The sample collection technique in this study was non-probability sampling with the method used, namely purposive sampling. By using a quantitative approach. The data collection technique in this study used a questionnaire distribution instrument (questionnaire) with primary data sources. The data analysis used is statistical analysis in the form of SEM-PLS 4.0. The results in this study indicate that (1) Shopping Lifestyle has a positive and insignificant effect on FoMO, (2) Hedonic Shopping Motivation has a positive and significant effect on FoMO, (3) FoMO has a positive and insignificant effect on Impulse Buying, (4) Shopping Lifestyle has a positive and insignificant effect on Impulse Buying, (5) Hedonic Shopping Motivation has a positive and insignificant effect on Impulse Buying, (6) Shopping Lifestyle has a positive and insignificant effect on Impulse Buying through FoMO mediation, (7) Hedonic Shopping Motivation has a positive and insignificant effect on Impulse Buying through FoMO mediation. Keywords: Shopping Lifestyle, Hedonic Shopping Motivation, FoMO, Impulse Buying, Shopee Penelitian ini bertujuan untuk menganalisis pengaruh Shopping Enjoyment dan Social Media addict terhadap Impulse Buying dimediasi melalui FoMO pada pengguna Tiktok Shop x Tokopedia. Subjek pada penelitian ini adalah konsumen yang pernah berbelanja minimal dua kali pada aplikasi Tiktok Shop. Sampel yang digunakan dalam penelitian ini sebanyak 102 responden. Teknik pengumpulan sampel dalam penelitian ini yaitu dengan non-probability sampling dengan metode yang digunakan yaitu purposive sampling. Dengan menggunakan pendekatan kuantitatif. Teknik pengumpulan data daam penelitian ini menggunakan instrumen penyebaran kuesioner (angket) dengan sumber data primer. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS 4.0. Hasil pada penelitian ini menunjukkan bahwa (1) Shopping Enjoyment berpengaruh positif dan tidak signifikan terhadap FoMO, (2) Hedonic Shopping Motivation berpengaruh positif dan signifikan terhadap FoMO, (3) FoMO berpengaruh positif dan tidak signifikan terhadap Impulse Buying, (4) Shopping Lifestyle berpengaruh positif dan tidak signifikan terhadap Impulse Buying, (5) Hedonic Shopping Motivation berpengaruh positif dan tidak signifikan terhadap Impulse Buying, (6) Shopping Lifestyle berpengaruh positif dan tidak signifikan terhadap Impulse Buying melalui mediasi FoMO, (7) Hedonic Shopping Motivation berpengaruh positif dan tidak signifikan terhadap Impulse Buying melalui mediasi FoMO. Kata Kunci: Shopping Lifestyle, Hedonic Shopping Motivation, FoMO, Impulse Buying, Shopee

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 24 081
Call Number: SE/31/24/065
NIM/NIDN Creators: 43120010275
Uncontrolled Keywords: Shopping Lifestyle, Hedonic Shopping Motivation, FoMO, Impulse Buying, Shopee
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.4 Emotions and Feeling/Emosi dan Perasaan > 152.42 Pleasure, Enjoyment, Happiness, Joy, Ecstasy/Kesenangan, Kenikmatan, Kebahagiaan, Sukacita, Ekstasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 30 Mar 2024 05:07
Last Modified: 30 Mar 2024 05:07
URI: http://repository.mercubuana.ac.id/id/eprint/87735

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