ANALISIS MODEL KOMUNIKASI DI UKM MERCU BUANA ENGLISH CLUB (MBEC) DALAM MENJALANKAN RODA ORGANISASI

PUSPITA, ANGGRAINI (2024) ANALISIS MODEL KOMUNIKASI DI UKM MERCU BUANA ENGLISH CLUB (MBEC) DALAM MENJALANKAN RODA ORGANISASI. S1 thesis, Universitas Mercu Buana - Menteng.

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Abstract

Dalam organisasi terdapat model komunikasi yang dilakukan dalam proses perputaran informasi organisasi yang dijalankan. Model komunikasi merupakan gambaran yang digunakan untuk melihat proses komunikasi organisasi yang berlangsung. Dalam model komunikasi tersebut dapat dilihat bagaimana hubungan dan komunikasi yang terjadi oleh pemimpin dan anggota-anggota organisasi. Model komunikasi juga diterapkan oleh UKM Mercu Buana English Club (MBEC) dalam menjalankan roda organisasinya. Penelitian ini bertujuan untuk mengetahui bagaimana model komunikasi yang berjalan di UKM Mercu Buana English Club (MBEC). Penelitian ini menggunakan paradigma post-positivisme dengan metode penelitian deskriptif kualitatif dengan wawancara mendalam dan observasi. Subjek penelitian adalah pemimpin organisasi dan anggota organisasi dari divisi yang berbeda. Hasil yang ditemukan adalah model komunikasi yang ada di UKM Mercu Buana English Club ialah komunikasi ke bawah, komunikasi ke atas, komunikasi horizontal, dan komunikasi diagonal. Konten model komunikasi organisasinya yaitu (1) monitoring, (2) Instruksi, (3) berbagi cerita satu sama lain, (4) himbauan tolong- menolong, 5) media komunikasi whatsapp, gmeet, rapat offline. Sedangkan, hambatan-hambatan komunikasinya ialah (1) miskomunikasi, (2) bahasa. In the organization, there are communication models conducted in the process of organizational information circulation that is carried out. The communication model is a description used to see the organizational communication process that takes place. In the communication model, it can be seen how the relationship and communication that occurs by leaders and members of the organization. The communication model is also applied by UKM Mercu Buana English Club (MBEC) in running the wheels of the organization. This research aims to find out how the communication model that runs in UKM Mercu Buana English Club (MBEC). This research uses the post-positivism paradigm with descriptive qualitative research methods with in-depth interviews and observations. The research subjects are organizational leaders and organizational members from different divisions. The results found are the communication models that exist in UKM Mercu Buana English Club are downward communication, upward communication, horizontal communication, and diagonal communication. The content of the organizational communication model is (1) monitoring, (2) instructions, (3) shares stories with each other, (4) appeals for help, 5) communication media whatsapp, gmeet, offline meetings. Whereas, the communication barriers are (1) miscommunication, (2) language.

Item Type: Thesis (S1)
NIM/NIDN Creators: 44220010227
Uncontrolled Keywords: model komunikasi, organisasi, UKM, Mercu Buana English Club model of organizational communication, UKM, Mercu Buana English Club
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: NAYLA AURA RAYANI
Date Deposited: 06 May 2024 04:49
Last Modified: 06 May 2024 05:21
URI: http://repository.mercubuana.ac.id/id/eprint/87502

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