PENGARUH MOTIVASI, CITRA DESTINASI, DAN PENGETAHUAN TERHADAP NIAT BERKUNJUNG GENERASI Z KE WISATA HALAL MALANG

LESTIA, SUCI NIRMA (2024) PENGARUH MOTIVASI, CITRA DESTINASI, DAN PENGETAHUAN TERHADAP NIAT BERKUNJUNG GENERASI Z KE WISATA HALAL MALANG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to discuss what are affect the intention of visiting Generation Z of Indonesian Muslims to visit halal tourism Malang. The independent variables obtained from the Pre-Survey results are Motivation, Destination Image, and Knowledge. While the dependent variable is the Intention to Visit. The object of this research is Generation Z of Indonesian Muslims as many as 200 respondents and the sampling technique used was the technique of distributing and filling out questionnaires. Analysis of the data used is statistical analysis in the form of SEM-PLS 3.2.9. The results show that motivastion has a positive and significant influence on intention to visit, destination image has a positive and significant influence on intention to visit, and knowledge has a positive and significant influence on Generation Z intention to visit halal tourism Malang. Keywords: Motivation, Destination Image, Knowledge, Intention to Visit, Malang Halal Tourism, Generation Z Muslims, Indonesian Touris Penelitian ini bertujuan untuk membahas apa saja yang dapat mempengaruhi niat berkunjung generasi Z muslim Indonesia untuk berkunjung ke wisata halal Malang. Variabel independen yang di dapat dari hasil Pra Survei yaitu Motivasi, Citra Destinasi, dan Pengetahuan. Sedangkan variabel dependennya yaitu Niat Berkunjung. Objek penelitian ini adalah Generasi Z Muslim Indonesia sebanyak 200 responden dan Teknik pengambilan sampel menggunakan teknik penyebaran dan pengisian kuesioner. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS 3.2.9. Hasil penelitian menunjukkan Motivasi memiliki pengaruh positif dan signifikan terhadap niat berkunjung, citra destinasi memiliki pengaruh positif dan signifikan terhadap niat berkunjung, dan pengetahuan memiliki pengaruh positif dan signifikan terhadap niat berkunjung generasi Z ke wisata halal Malang. Kata kunci: Motivasi, Citra Destinasi, Pengetahuan, Niat Berkunjung, Wisata Halal Malang, Generasi Z Muslim, Wisatawan Indonesia

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 24 059
Call Number: SE/31/24/047
NIM/NIDN Creators: 43119010134
Uncontrolled Keywords: Motivasi, Citra Destinasi, Pengetahuan, Niat Berkunjung, Wisata Halal Malang, Generasi Z Muslim, Wisatawan Indonesia
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 001 Knowledge/Ilmu Pengetahuan > 001.01-001.09 Standard Subdivision of Knowledge/Subdivisi Standar dari Pengetahuan
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 21 Mar 2024 05:21
Last Modified: 21 Mar 2024 05:21
URI: http://repository.mercubuana.ac.id/id/eprint/87351

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