PENGARUH PERSEPSI PRODUK DAN AFTER SALES TERHADAP MINAT BELI PRODUK LAPTOP MEREK ACER (Studi Kasus Pada Produk Laptop Merek Acer di Kali Deres)

PRATIWI, MALDIANI (2017) PENGARUH PERSEPSI PRODUK DAN AFTER SALES TERHADAP MINAT BELI PRODUK LAPTOP MEREK ACER (Studi Kasus Pada Produk Laptop Merek Acer di Kali Deres). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Persepsi Produk dan After Sales terhadap Minat Beli secara simultan maupun parsial pada Produk Laptop Merek Acer di Kali Deres. Variabel independen dalam penelitian ini adalah Persepsi Produk dan After Sales. Variabel dependennya adalah minat beli. Populasi dalam penelitian ini yaitu konsumen produk laptop merek acer di Kali Deres, Sampel yang digunakan 100 responden hal ini karena terdapat 19 item variabel dependen dan independen, maka jumlah sampel yang diambil adalah 19 x 5 yaitu 95 dengan pembulatan menjadi 100. Sampel. Metode pengambilan data menggunakan kuesioner dan metode analisis data yang digunakan adalah LISREL 87 dengan bantuan program SEM. Berdasarkan hasil penelitian menunjukkan bahwa Persepsi Produk tidak berpengaruh signifikan terhadap Minat Beli. Dan After sales berpengaruh positif dan signifikan terhadap minat beli.This research purposed to identify the Perception Product and After Sales influences on Customers purchasing power in simultaneously and partially ways on Acer Laptop product in Kali Deres. Independent Variable in this research are Product Preception and After sales. Dependent Variable is costumer's stake. While the population of this research is Customers who using Notebook Acer in Kali Deres Region. Then, I use 100 Respondence. Thus, there are 19 items of dependent variable independent. Therefore, the amount of sample is 19x5 which is 95. I make it complete as 100 to take it in easy way for counting. On the other hand, i use quesioners for collecting data method, and for Analyst data method, I use LISREL 87 with a little bit help from SEM Program Based on the research shows that Perception Product have not significant influence on customers purchasing power. However, After Sales have positive and significant value on customers purchasing power.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 17 583
NIM/NIDN Creators:	43113110014
Uncontrolled Keywords:	Persepsi Produk, After Sales, dan minat beli
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NAJLA
Date Deposited:	13 Mar 2024 05:32
Last Modified:	13 Mar 2024 05:32
URI:	http://repository.mercubuana.ac.id/id/eprint/87055

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