PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA ALL NEW VARIO 125 eSP

ARIANSYAH, RIZKY (2017) PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA ALL NEW VARIO 125 eSP. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Harga, Citra merek Dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda All New Vario 125 eSP.Penelitian ini dilakukan terhadap 168 responden. Hasil pengujian Hipotesis menunjukan bahwa variabel Harga berpengaruh negatif signifikan terhadap variabel Keputusan Pembelian. Variabel Citra Merek berpengaruh positif signifikan terhadap variabel Keputusan Pembelian. Variabel Kualitas Produk berpengaruh positif signifikan terhadap variabel Keputusan Pembelian.This research is to know The influence Of Price, Brand Image, And Product Quality To The Purchase Decision Of Motorcycle Honda All New Vario 125 eSP.This research was conducted on 168 respondents.Hypothesis testing results indicate that the variable Price has a significant negative influence the purchase decision variable. Brand Image variable has positive significantly influence the purchase decision variabel. Product Quality variable has positive significantly influence the purchase decision variable.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 587
NIM/NIDN Creators: 43113010273
Uncontrolled Keywords: Harga, Citra Merek, Kualitas Produk, Keputusan Pembelian
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: NAJLA
Date Deposited: 13 Mar 2024 01:41
Last Modified: 13 Mar 2024 01:41
URI: http://repository.mercubuana.ac.id/id/eprint/87024

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