PENGARUH KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA WEBSITE PEMBELIAN ONLINE WWW.BOBOBOBO.COM

DWIYANA, NOVA (2017) PENGARUH KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA WEBSITE PEMBELIAN ONLINE WWW.BOBOBOBO.COM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk mngetahui pengaruh Kepercayaan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan pada website pembelian online www.Bobobobo.com. Objek penelitian ini adalah orang yang pernah melakukan pembelian online pada website www.Bobobobo.com khususnya di daerah Karawaci dan Jakarta Barat. Teknik pemngambilan sampel dalam penelitian ini yaitu Convenince Sampling. Penelitian ini dilakukan terhadap 110 responden. Pendekatan yang di gunakan dalam penelitian ini adalah deskriptif kuantitatif, analisis data yang di gunakan adalah analisis stastistik dalam bentuk Partial Least Square PLS Hasil penelitian ini menunjukan bahwa kepercayaan memberikan pengaruh yang positif dan tidak signifikan terhadap loyalitas pelanggan, kualitas pelayanan memberikan pengaruh positif dan signifikan terhadap loyalitas pelanggan.This research aims to know influence Belief and Quality Service Against Customer Loyalty on online purchasing website www.Bobobobo.com. The object of this research is people who have made an online purchase on the website www.Bobobobo.com especially in the area Karawaci and West Jakarta. Sampling technique in this research is Convenince Sampling. This study was conducted on 110 respondents. The approach used in this research is descriptive quantitative, data analysis that is used is stastistic analysis in the form of Partial Least Square PLS. The results of this research showed that trust gives positif and not significant effect on customer loyalty, service quality gives positive and significant influence to customer loyalty.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 442
NIM/NIDN Creators: 43113010144
Uncontrolled Keywords: Kepercayaan, Kualitas Pelayanan, Loyalitas Pelanggan, Structual Equation Model (SEM), Partial Least Square (PLS)
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: NAJLA
Date Deposited: 04 Mar 2024 08:18
Last Modified: 04 Mar 2024 08:18
URI: http://repository.mercubuana.ac.id/id/eprint/86770

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