HENDARTOMO, PRADHITYA RAMADHAN (2024) ANALISIS RESEPSI KHALAYAK TENTANG EDUKASI HACK ACCOUNT PADA POSTINGAN INSTAGRAM @KREDIVO. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The misuse of personal data in online loans is increasing. This is because the process of registering personal data on online loans is relatively easy. However, like two sides of a coin, this convenience also offers an opening for criminals to take advantage of. A public relations program is needed to educate users about the dangers of account hacking. This research seeks to find out the audience's reception of hack account education posts on @Kredivo Instagram posts. The research paradigm used in this research is constructivism. The research subject was conducted to 10 Kredivo followers by conducting interviews. The results showed that @Kredivo has an important role in providing education about hack accounts to its users, especially on social media, especially Instagram. Hack account posts on Instagram @Kredivo are considered quite interesting and are able to provide clear education about the dangers of spreading personal data such as PIN, OTP and Password to other parties. This research makes an important contribution in understanding the importance of maintaining account security such as PIN, OTP and Password from other parties. The findings of this study can be a reference for @Kredivo in increasing education about the dangers of hack accounts to its users. Keywords: Public Relations, Education, Reception, Hack Account, Instagram @Kredivo Penyalahgunaan data pribadi pada pinjaman online kini kian meningkat. Hal ini dikarenakan proses untuk mendaftarkan data pribadi pada pinjaman online tergolong mudah. Namun, bagai dua sisi mata uang, kemudahan ini juga menawarkan celah bagi para pelaku kejahatan mengambil kesempatan. Dibutuhkan program kehumasan untuk memberikan edukasi kepada pengguna tentang bahaya hack account. Penelitian ini berusaha untuk mencari tahu resepsi khalayak terhadap postingan edukasi hack account pada postingan Instagram @Kredivo. Paradigma penelitian yang digunakan dalam penelitian ini adalah konstruktivisme. Subjek penelitian dilakukan kepada 10 orang followers Kredivo dengan melakukan wawancara. Hasil penelitian menunjukkan bahwa @Kredivo memiliki peran yang penting dalam memberikan edukasi tentang hack account kepada para penggunanya terutama di social media khususnya Instagram. Postingan Hack account pada Instagram @Kredivo dinilai cukup menarik dan mampu memberikan edukasi yang jelas tentang bahaya menyebarkan data pribadi seperti PIN, OTP dan Password kepada pihak lain. Penelitian ini memberikan kontribusi penting dalam memahami pentingnya menjaga keamanan akun seperti PIN, OTP dan Password dari pihak lain. Temuan penelitian ini dapat menjadi acuan bagi @Kredivo dalam meningkatkan edukasi tentang bahaya hack account kepada para penggunanya.. Kata Kunci: Public Relations, Edukasi, Resepsi, Hack Account, Instagram @Kredivo
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