PENGARUH PERSEPSI HARGA, ATRIBUT PRODUK DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MOBIL LCGC TOYOTA AGYA (Studi Kasus Konsumen yang Menggunakan Mobil LCGC Merek Toyota AGYA pada Kawasan Ciledug)

MEILANI, RESTI (2017) PENGARUH PERSEPSI HARGA, ATRIBUT PRODUK DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MOBIL LCGC TOYOTA AGYA (Studi Kasus Konsumen yang Menggunakan Mobil LCGC Merek Toyota AGYA pada Kawasan Ciledug). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to know the influence perception of price, product attribute, risk perceptions,interest the purchase decision. The object of this researchis a consumer which uses the Toyota Agya LCGC Ciledug area. This research was done to 161 respondents by using quantitativedescriptive approach. Sampling technique using convenience sampling. Thus, data analysis which is used is a Microsoft Excel 2007 and LISREL 8.8.These results of this research shows that the perception of price significantly influence purchase decision, product attribute significantly influence purchase decision, risk perceptions significantly influence purchase decision

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 386
NIM/NIDN Creators: 43113010180
Uncontrolled Keywords: perception of price, product attribute, risk perceptions, purchase decision.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: NAJLA
Date Deposited: 12 Feb 2024 04:20
Last Modified: 12 Feb 2024 04:20
URI: http://repository.mercubuana.ac.id/id/eprint/85973

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