PUTRI, INESYA MEGAWATI (2017) PENGARUH LABEL NUTRISI DAN CITRA MEREK (BRAND IMAGE) TERHADAP MINAT BELI SUSU ANLENE PADA KARYAWAN DI JAKARTA SELATAN. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
COVER.pdf Download (87kB) | Preview |
|
|
Text (ABSTRAK)
ABSTRAK.pdf Download (26kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
BAB I.pdf Restricted to Registered users only Download (57kB) |
|
|
Text (BAB II)
BAB II.pdf Restricted to Registered users only Download (79kB) |
|
|
Text (BAB III)
BAB III.pdf Restricted to Registered users only Download (80kB) |
|
|
Text (BAB IV)
BAB IV.pdf Restricted to Registered users only Download (145kB) |
|
|
Text (BAB V)
BAB V.pdf Restricted to Registered users only Download (32kB) |
|
|
Text (DAFTAR PUSTAKA DAN LAMPIRAN)
DAFTAR PUSTAKA DAN LAMPIRAN.pdf Restricted to Registered users only Download (453kB) |
Abstract
Penelitian ini untuk mengetahui pengaruh lebel nutrisi dan citra merek terhadap minat beli susu Anlene di Jakarta Selatan. Objek penelitian ini adalah karyawan yang bekerja di Jakarta Selatan. Penelitian ini dilakukan terhadap 30 responden dengan menggunakan pendekatan deskriptif kuantitatif. Karena itu, analisis data yang digunakan adalah analisis statistik dalam bentuk uji regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara parsial dan simultan, variabel label nutrisi dan citra merek terhadap minat beli karyawan di Jakarta Selatan. Hal ini dibuktikan dari hasil uji simultan (uji F) dan hasil uji parsial ( uji t) juga menunjukkan nilai signifikan dari dua variabel bebas yang mendukung hipotesa. Oleh karena itu hasil uji dari penelitian ini menyatakan bahwa terdapat pengaruh secara simultan antara variabel label nutrisi dan citra merek terhadap minat beli karyawan di Jakarta Selatan. This research aims to know the influence of label nutrition and brand image to Anlene milk purchase intention to employee in South Jakarta. The object for this research is employee at in South Jakarta. This research was done to 30 respondents by using quantitative descriptive approach. Thus data analysis which is used is statistic analysis in the form of double linear regression test. The result of this research shows that either simultaneously or partially, the variable of label nutrition and brand image to Anlene milk purchase intention to employee in South Jakarta. It has been proven from the result of (f) simoultant test and the result of (t) partial shows significant point of two independent variables that supports hipothesys. There fore, the accepted assumption is, there is influence between label nutrition and brand image to Anlene milk purchase intention to employee in South Jakarta.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 17 368 |
| NIM/NIDN Creators: | 43112120029 |
| Uncontrolled Keywords: | lebel nutrisi, citra merek, minat beli |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 600 Technology/Teknologi > 610 Medical, Medicine, and Health Sciences/Ilmu Kedokteran, Ilmu Pengobatan dan Ilmu Kesehatan > 612 Human Physiology/Fisiologi Manusia, Ilmu Faal, Anatomi dan Fisiologi Manusia > 612.3 Nutrition/Nutrisi, Ilmu Gizi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | NAJLA |
| Date Deposited: | 07 Feb 2024 08:52 |
| Last Modified: | 07 Feb 2024 08:52 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/85948 |
Actions (login required)
 |
View Item |
