PEMETAAN OPINI KHALAYAK TERHADAP KONTEN YOUTUBE CAMEO PROJECT

JAYA, KEVIN SANTONO (2024) PEMETAAN OPINI KHALAYAK TERHADAP KONTEN YOUTUBE CAMEO PROJECT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Comedy is implemented in many versions, Cameo Project has been around for a long time in the field of comedy sketches, from the beginning comedy sketches which became a characteristic and there are many more comedy content versions of Cameo Project, with the development of Cameo Project comedy it is of course difficult to maintain because of the audience's wishes and in the end there are many opinions changes, this research aims to find out the Mapping of Audience Opinions on YouTube Cameo Project content This research uses a post-positivism paradigm, with a qualitative approach. The theory in this research uses qualitative analysis according to the Miles and Huberman model. The subjects of this research were people who had watched the video from Cameo Project YouTube channel. The results of the research stated that the mapping of audience opinion on Cameo Project content was divided into 2, namely informants who watched the video in full and from the YouTube shorts, the results of this mapping, both of whom thought that Cameo Project was funny, provided education and had an influence on the audience, Keywords: Opinion, Audience, Cameo Project, YouTube. Komedi diaplikasikan dengan banyak versi, Cameo Project termasuk lama dalam bidang sketsa komedi, dari awal sketsa komedi yang menjadi ciri khas dan masih banyak lagi konten komedi versi Cameo Project, dengan perkembangan komedi Cameo Project tentunya sulit untuk memperthakankan karena keinginan audiens dan pada akhiranya banyak opini yang berubah, pada penelian ini bertujuan untuk mengethui Pemetaan Opini Khalayak terhadap konten YouTube Cameo Project Penelitian ini menggunakan paradigma post positivisme, dengan pendekatan kualitatif. Teori dalam penelitian ini menggunakan analisis kualitatif menurut model Miles dan Huberman. Adapun Subyek penelitian ini adalah orang yang pernah menonton konten video dari channel YouTube Cameo Project . Hasil penelitian menyatakan Pemetaan opini khalayak terhadap konten Cameo Project, dibagi menjadi 2 yaitu informan yang menoton video secara ful dan dari short YouTube hasil dari pemetaa ini keduanya sama-sam beranggapan bahwa Cameo Projek lucu, memberikan edukasi, dan memberikanpengaru bagi khalayaknya, Kata kunci: Opini, Khalayak, Cameo Project, YouTube

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 24 008
NIM/NIDN Creators:	44219010003
Uncontrolled Keywords:	Opini, Khalayak, Cameo Project, YouTube
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 303 Social Process/Proses Sosial > 303.3 Coordination and Control/Koordinasi dan Kontrol > 303.38 Public Opinion/Opini Publik 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	25 Jan 2024 04:01
Last Modified:	25 Jan 2024 04:01
URI:	http://repository.mercubuana.ac.id/id/eprint/85560

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