PENGARUH PENDIDIKAN KEWIRAUSAHAAN, KREATIVITAS, DAN INOVASI TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS MERCU BUANA

DEWI, VRANSISKA NOVITA (2023) PENGARUH PENDIDIKAN KEWIRAUSAHAAN, KREATIVITAS, DAN INOVASI TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS MERCU BUANA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of entrepreneurship education, creativity, and innovation on students' interest in entrepreneurship. The object of this study were active students of Mercu Buana University Management Study Program who had taken entrepreneurship courses 3. The population in this study were students of the Management Study Program class of 2019 Mercu Buana University, Meruya, West Jakarta, namely 379 students. The sample used was 195 students calculated based on the slovin formula with the convenience sampling method. Structural Equation Model-Partial Least Square (SEM-PLS) analysis method. This study proves that (1) entrepreneurship education has a positive and significant effect on the interest in entrepreneurship at Mercu Buana University students. (2) Creativity has a negative and significant effect on the interest in entrepreneurship at Mercu Buana University students. And (3)Innovation has a positive and significant effect on the interest in entrepreneurship at Mercu Buana University students. Keywords: Entrepreneurship Education, Creativity, Innovation, Entrepreneurship Interest. Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan kewirausahaan, kreativitas, dan inovasi terhadap minat berwirausaha mahasiswa. Objek penelitian ini adalah mahasiswa aktif Universitas Mercu Buana Program studi Manajemen yang sudah mengambil mata kuliah kewirausahaan 3. Populasi dalam penelitian ini adalah mahasiswa Program Studi Manajemen angkatan 2019 Universitas Mercu Buana, Meruya, Jakarta Barat yaitu sebanyak 379 mahasiswa. Sampel yang digunakan sebanyak 195 mahasiswa dihitung berdasarkan rumus slovin dengan metode Convenience sampling. Metode analisis Structural Equation Model-Partial Least Square (SEM-PLS). Penelitian ini membuktikan bahwa (1) Pendidikan Kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa Universitas Mercu Buana. (2) Kreativitas berpengaruh negatif dan signifikan terhadap minat berwirausaha mahasiswa Universitas Mercu Buana. Dan (3) Inovasi berpengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa Universitas Mercu Buana. Kata Kunci: Pendidikan Kewirausahaan, Kreativitas, Inovasi, Minat Berwirausaha.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 503
NIM/NIDN Creators: 43119010317
Uncontrolled Keywords: Pendidikan Kewirausahaan, Kreativitas, Inovasi, Minat Berwirausaha.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.3 Imagination, Imagery, Creativity/Daya Khayal, Imajinasi, Kreativitas > 153.35 Creativity/Kreativitas
200 Religion/Agama > 200. Religion/Agama > 207 Missions and Religious Education/Misi dan Pendidikan Agama > 207.1 Education/Pendidikan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.02 Management of Enterprises of Specific Sizes and Scopes/Pengelolaan Usaha dengan Ukuran dan Lingkup Tertentu
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.02 Management of Enterprises of Specific Sizes and Scopes/Pengelolaan Usaha dengan Ukuran dan Lingkup Tertentu > 658.022 Small Enterprises/Usaha Kecil
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 27 Dec 2023 03:43
Last Modified: 27 Dec 2023 03:43
URI: http://repository.mercubuana.ac.id/id/eprint/84913

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