AZZAHRAHAINANNISA, RIZZA (2021) PERANCANGAN STRATEGI KONTEN PROMOSI DIGITAL DI INSTAGRAM PADA UMKM MAKARONI BELO KEDOYA JAKARTA BARAT. S1 thesis, Universitas Mercu Buana.
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Abstract
Abstract: UMKM has an important role in economic growth and employment. The rapid development of technology, the digital world and the internet certainly has an impact on the world of marketing. The importance of online promotion for business people or UMKM, namely a wider reach, connecting one person to another so that the market will be wider, saving time, effort, and costs. State-care activities at UMKM Makaroni Belo Kedoya in West Jakarta in 2020 aims to increase the knowledge and capabilities of human resources from umkm Makaroni Belo’s in producing digital promotional content on the @makaronibelo Instagram account. Based on the results of the SWOT analysis conducted by the TAPN Team during an online interview on September 15, 2020, there is a shortage of MSMEs Makaroni Belo, namely that they are less active in online promotions. Therefore it is necessary to carry out training and mentoring activities for Human Resources from UMKM Makaroni Belo Kedoya in West Jakarta to increase knowledge and ability in creating creative promotional content on Instagram. Instagram makes it possible to reach followers to see more of Makaroni Belo's products. This country care activity was carried out for 3 weeks of temporary Instagram account management, Mini Workshop on the important role of digital promotion strategies in MSMEs, 2 training times, and 1 month of mentoring through Whatsapp Group with 3 MSME HR Makaroni Belo. Evaluation in this activity is on the aspects of knowledge and skills. Keywords: Social Media, Konten Creative, UMKM, Makaroni Belo
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 44517010008 |
| Uncontrolled Keywords: | Social Media, Konten Creative, UMKM, Makaroni Belo |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi |
| Divisions: | Fakultas Ilmu Komunikasi > Komunikasi Digital |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 29 Nov 2023 07:36 |
| Last Modified: | 29 Nov 2023 07:36 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/84416 |
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