AKTIVITAS KOMUNIKASI SATGAS COVID 19 REPUBLIK INDONESIA DALAM UPAYA MENGURANGI JUMLAH PENDERITA COVID 19

ROSYADI, IMRON (2021) AKTIVITAS KOMUNIKASI SATGAS COVID 19 REPUBLIK INDONESIA DALAM UPAYA MENGURANGI JUMLAH PENDERITA COVID 19. S1 thesis, Universitas Mercu Buana.

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Abstract

Research on the Communication Activities of the Covid 19 Task Force of the Republic of Indonesia to Reduce the Number of Covid 19 Sufferers examines the stages and activities of communication carried out by the Covid 19 Task Force in educating and informing about Covid 19 in Indonesia. This study's theoretical concept is the theory of communication activities, which includes primary communication activities, secondary communication activities, formal communication activities, and informal communication activities. In this study, researchers used a case study research method using a qualitative approach with primary data in the form of direct interviews with the Covid 19 Task Force team and the community. Also, this study also uses social media data as secondary data to support research. In this study, the communication activities carried out by the Covid 19 Task Force in the form of primary communication activities, secondary communication activities, formal communication activities, and informal communication activities resulted in a positive impact in the form of decreasing positive cases of Covid 19 by 50% from the initial point. Keywords: Covid 19, Communication Activities, Covid Task Force 19 Penelitian Aktivitas Komunikasi Satgas Covid 19 Republik Indonesia Dalam Upaya Mengurangi Jumlah Penderita Covid 19 mengkaji tentang tahap dan aktivitas komunikasi yang dilakukan oleh Satgas Covid 19 dalam mengedukasi dan menginformasikan perihal Covid 19 di Indonesia. Konsep teori yang digunakan pada penelitian ini adalah teori tentang aktivitas komunikasi yang meliputi aktivitas komunikasi primer, aktivitas komunikasi sekunder, aktivitas komunikasi formal, dan aktivitas komunikasi informal. Pada penelitian ini, peneliti menggunakan metode penelitian studi kasus dengan memakai pendekatan kualitatif dengan data primer berupa wawancara langsung bersama para tim Satgas Covid 19 dan masyarakat. Selain itu, penelitian ini juga menggunakan data-data media sosial sebagai data sekunder sebagai penunjang dalam melaksanakan penelitian. Pada penelitian ini aktivitas komunikasi yang dilakukan oleh Satgas Covid 19 berupa aktivitas komunikasi primer, aktivitas komunikasi sekunder, aktivitas komunikasi formal, dan aktivitas komunikasi informal menghasilkan dampak positif berupa penurunan kasus positif Covid 19 sebanyak 50% dari kasus awal. Kata kunci: Covid 19, Aktivitas Komunikasi, Satgas Covid 19

Item Type: Thesis (S1)
NIM/NIDN Creators: 44215010120
Uncontrolled Keywords: Covid 19, Aktivitas Komunikasi, Satgas Covid 19
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: CALVIN PRASETYO
Date Deposited: 27 Nov 2023 01:55
Last Modified: 27 Nov 2023 01:55
URI: http://repository.mercubuana.ac.id/id/eprint/84335

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